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All Journal JURNAL IQRA´ Jurnal Global Ilmiah Nidhomul Haq : Jurnal Manajemen Pendidikan Islam
Abdul Karim
Universitas Muhammadiyah Cirebon, Indonesia
Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Medicine & Pharmacology Social Sciences

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Management of Madrasah Tsanawiyah's Marketing Mix Strategy in Increasing New Student Interest Abdul Fatah; Abdus Salam DZ; Imam Tabroni; Abdul Karim; Jalaludin; Maftuhah Dewi
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 10 No. 2 (2025): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v10i2.6539

Abstract

In today’s competitive educational landscape, madrasahs must actively engage in marketing strategies to ensure their sustainability and growth. Without effective promotion, even a well-managed institution may face declining student enrollment. This study aims to explore the marketing strategies of Madrasah Tsanawiyah Minhajut Tholabah Purbalingga in order to maintain its existence and attract prospective students. The research employs a descriptive qualitative approach through field studies, with data collected using interviews, observations, and documentation. The data analysis follows three stages: data reduction, data presentation, and conclusion drawing, while the validity of findings is ensured through triangulation techniques. The results reveal that the madrasah adopts a marketing mix strategy based on the 7P framework: product, price, place, promotion, people, physical evidence, and process. Each element is strategically utilized to highlight the uniqueness of the madrasah, strengthen community trust, and build a positive institutional image. The findings indicate that implementing a comprehensive and well-structured marketing mix enhances the competitiveness of Madrasah Tsanawiyah Minhajut Tholabah in attracting new students and sustaining its reputation. The contribution of this study lies in providing practical insights into how Islamic educational institutions can adopt modern marketing principles without compromising their core religious and cultural values. This research not only enriches the discourse on education management but also offers a replicable model for other madrasahs facing similar enrollment challenges. By integrating conventional marketing strategies with the mission of Islamic education, the study demonstrates how madrasahs can achieve both institutional sustainability and community development.
Analysis of Total Quality Management in Improving the Quality of Educational Institutions Raden Darojah; Abdus Salam DZ; Iman Subasman; Jalaludin; Abdul Karim; Muhamad Ahyat
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 1 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i1.40

Abstract

Integrated quality management is a philosophy and methodology that helps institutions manage change and develop their respective agendas to respond to the pressure of external factors. This study aims to analyze the implementation of total quality management in improving the quality of early childhood education institutions. This research uses an analytic qualitative descriptive method. Structured interview techniques for schools, teaching staff, administrative staff, parents, foundation managers, the community, and education practitioners; observation techniques for Cendekia Indramayu kindergarten education institutions; and documentation studies on TQM were used in the data collection process. The sample in the study amounted to 7 people who were purposively selected. The data were then analyzed and tested for validity through the data credibility test, transferability test, dependability test, and confirmability test. The results of this study show that the strategy of improving the quality of the institution is done through optimizing and increasing the empowerment of human resources by utilizing the role of educators to improve the quality of the institution; Improving services in every field by using an easily accessible communication network; Increasing the role of parents by involving them in school programs through School Parenting; and Increasing cooperation and communication with communities, organizations, and government agencies. The results of this study provide theoretical and practical implications for school principals that the use of TQM can improve the quality of the institution if it can be implemented properly in the preparation of the institution's strategy.
Peningkatan Kemampuan Membaca Pemahaman Melalui Perubahan Metode Cooperative Integrated Reading and Composition (CIRC) pada Kelas 4 SDN 1 Kebarepan Siti Haniyah; Aliet Noorhayati Sutisno; Abdul Karim
Jurnal Global Ilmiah Vol. 1 No. 11 (2024): Jurnal Global Ilmiah
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/jgi.v1i11.108

Abstract

Penelitian ini bertujuan untuk meningkatkan proses pembelajaran dan kemampuan membaca pemahaman siswa kelas 4 SDN 1 Kebarepan melalui perubahan metode Cooperative Integrated Reading and Composition (CIRC). Jenis penelitian ini adalah Penelitian Tindakan Kelas (PTK) yang dilaksanakan secara kolaboratif dengan teman sejawat. Penelitian menggunakan model Kemmis & McTaggart yang terdiri dari 4 tahap yaitu perencanaan, pelaksanaan, observasi, dan refleksi. Subjek penelitian adalah siswa kelas 4 SDN 1 Kebarepan  terdiri dari 18 siswa laki-laki dan 17 siswa perempuan. Metode pengumpulan data menggunakan tes objektif dan observasi. Tes objektif digunakan untuk mengukur kemampuan membaca pemahaman sedangkan lembar observsi bertujuan mengamati aktivitas siswa dan guru.. Data yang telah terkumpul dianalisis dengan menggunakan metode deskriptif kuantitatif. Hasil penelitian menunjukkan bahwa penggunaan metode Cooperative Integrated Reading and Composition (CIRC dapat meningkatkan proses pembelajaran dan kemampuan membaca pemahaman siswa kelas 4 SDN 1 Kebarepan. Hal itu ditunjukkan dengan adanya peningkatan jumlah siswa yang mencapai Kriteria Ketuntasan Minimal (KKM) dan peningkatan nilai rata-rata tes. Jumlah siswa yang mencapai KKM pada pratindakan sebesar 40%, siklus I sebesar 57,14%, dan akhir siklus II sebesar 77,14%, sedangkan nilai rata-rata tes pratindakan 62,43, siklus I 68,23, dan akhir siklus II 73,43. Peningkatan proses pembelajaran dapat dilihat dari keaktifan siswa saat bekerja sama dalam kelompok, mereka antusias ketika mengkomunikasikan jawaban yang mereka temukan kepada teman kelompok lain serta memberikan tanggapan terhadap jawaban yang telah disajikan oleh kelompok lain.
Co-Authors Abdul Fatah Abdus Salam DZ Aliet Noorhayati Sutisno Imam Tabroni Iman Subasman Jalaludin Maftuhah Dewi Muhamad Ahyat Raden Darojah Siti Haniyah