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All Journal JURNAL PENDIDIKAN TAMBUSAI eScience Humanity Journal
Sugiharto, Rizky
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Komunikasi Pemasaran Digital CV. Taha Citra Mobil Dalam Meningkatkan Penjualan Mobil diKota Medan Sugiharto, Rizky; Jailani, M
eScience Humanity Journal Vol 4 No 2 (2024): eScience Humanity Journal Volume 4 Number 2 May 2024
Publisher : Asosiasi Ide Bahasa Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/esci.v4i2.113

Abstract

This research discusses digital marketing communication strategies on CV. Taha Car Image. CV is an abbreviation of Commanditaire Vennootschap, in Indonesian it is also called Commander's Fellowship. This research aims to observe strategies that can increase sales carried out by the company. CV. Taha Citra Mobil is one of the CVs that operates in the field of buying/selling used cars, which can create a positive impact between parties to build long relationships, consumers and stakeholders. This research uses qualitative methods with interviews and analysis to gain a competent understanding of the digital marketing communication strategy implemented by Taha Citra. The research results prove that the strategy can be implemented perfectly by involving consumers through social media and e-commerce platforms, displaying creative, innovative content and existing facts and establishing cooperative relationships. It is known that the use of functional tools is very useful for measuring the extent of marketing effectiveness. According to these findings, it is hoped that competitors can provide updated activities on digital platforms through the media, establishing good relationships with consumers by providing content that is educational and interesting. Therefore, this research provides benefits for competitors to develop more innovative marketing communication strategies in the future.
Strategi Public Relations Partai Persatuan Pembangunan dalam Membangun Citra Positif Masyarakat di Deli Serdang Effendi, Erwan; Medvi, Alya; Rinaldi, Amanda Dita; Mufida, Dwi Nanda; Sugiharto, Rizky
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13022

Abstract

Strategi public relations merupakan bagian penting dari langkah yang diambil suatu organisasi guna meningkatkan citra positif di masyarakat. Pandangan positif masyarakat terhadap organisasi akan berakibat pada keloyalitasan masyarakat. Penelitian ini bertujuan untuk melihat strategi public relations yang dilakukan oleh Partai Persatuan Pembangunan Kabupaten Deli Serdang dalam membangun citra positif di mata masyarakat Deli Serdang. Penulis menggunakan metode penelitian kualitatif dengan melakukan wawancara. Hasil penelitian menunjukkan bahwa Partai Persatuan Pembangunan melakukan strategi-strategi public relations yang mana upaya yang dilakukan lebih kepada kegiatan Islami karena mengingat kembali bahwa Partai Persatuan Pembangunan adalah Partai Islam. Dan dalam hal ini Partai Persatuan Pembangunan yakin dapat menciptakan citra positif masyarakat di Deli Serdang.
Co-Authors Effendi, Erwan Jailani, M Medvi, Alya Mufida, Dwi Nanda Rinaldi, Amanda Dita Ritonga, M. Husni