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All Journal JURNAL PENDIDIKAN TAMBUSAI International Journal of Economics (IJEC)
Mufida, Dwi Nanda
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Economics, Econometrics & Finance Social Sciences

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Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm Mufida, Dwi Nanda; Batubara, Abdul Karim
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1012

Abstract

This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.
Strategi Public Relations Partai Persatuan Pembangunan dalam Membangun Citra Positif Masyarakat di Deli Serdang Effendi, Erwan; Medvi, Alya; Rinaldi, Amanda Dita; Mufida, Dwi Nanda; Sugiharto, Rizky
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13022

Abstract

Strategi public relations merupakan bagian penting dari langkah yang diambil suatu organisasi guna meningkatkan citra positif di masyarakat. Pandangan positif masyarakat terhadap organisasi akan berakibat pada keloyalitasan masyarakat. Penelitian ini bertujuan untuk melihat strategi public relations yang dilakukan oleh Partai Persatuan Pembangunan Kabupaten Deli Serdang dalam membangun citra positif di mata masyarakat Deli Serdang. Penulis menggunakan metode penelitian kualitatif dengan melakukan wawancara. Hasil penelitian menunjukkan bahwa Partai Persatuan Pembangunan melakukan strategi-strategi public relations yang mana upaya yang dilakukan lebih kepada kegiatan Islami karena mengingat kembali bahwa Partai Persatuan Pembangunan adalah Partai Islam. Dan dalam hal ini Partai Persatuan Pembangunan yakin dapat menciptakan citra positif masyarakat di Deli Serdang.
Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm Mufida, Dwi Nanda; Batubara, Abdul Karim
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1012

Abstract

This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.
Co-Authors ABdul Karim Batubara, ABdul Karim Effendi, Erwan Medvi, Alya Rinaldi, Amanda Dita Sugiharto, Rizky