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PENERAPAN DIGITAL MARKETING PRODUK KEMASAN MIE CELOR POLIGON PROMOSI ONLINE PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Fadhilsyah, Muhammad; Siti Zahara, Meisin; Hertati, Lesi; Terttiaavini; Heryati, Agustina; Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 1 No. 4 (2021): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.843 KB) | DOI: 10.55047/jscs.v1i4.415

Abstract

Palembang City is renowned not only for its songkat cloth but also for its specialty foods, including noodle soup. The numerous culinary micro, small, and medium enterprises (MSMEs) in the city require guidance to succeed in their businesses. They need assistance in sourcing capital, developing strategies to cope with intense competition, and improving product packaging through online promotion. One such MSME is Mie Celor Poligon, located in Bukit Sejahtera Housing, Big Door Gate, Ilir Barat 1 Sub-District, Palembang City. This community service activity aims to support these MSMEs in surviving the current situation by enabling them to enhance their product packaging online, thereby increasing sales during the pandemic. Their previous packaging was overlooked and unappealing. The MSMEs currently manage online promotion and sales through limited face-to-face and online transactions, relying heavily on personal information to maximize bookings. This educational program involves counseling and coaching these MSMEs to improve their practices.
The Effect of Liquidity, Solvency, Profitability and Activity Ratios on Company Value in Food & Beverage Sub-Sector Manufacturing Companies Listed on the IDX in 2019-2023 Fadhilsyah, Muhammad; Putri, Andini Utari; Ratu, Mutiara Kemala
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 3 (2025): May 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i3.915

Abstract

The food and beverage industry in Indonesia, particularly companies on the Indonesia Stock Exchange (IDX), is dealing with economic challenges affecting financial performance and market value. Challenges include decreased consumer purchasing power, higher production costs, and market uncertainty leading to low investor confidence. This situation complicates the evaluation of company value, requiring a thorough understanding of factors influencing value, such as financial ratios. This study has originality in examining the effect of financial ratios such as liquidity, solvency, profitability, and activity on company valuation in the food and beverage sector listed on the IDX. This study aims to explore the relationship between these ratios and firm value in the period 2019 to 2023, and provide a clearer picture for investors and managers in making strategic decisions based on solid financial data. The research in this study is conducted using a quantitative approach. A deliberate sampling technique was used to choose 27 businesses within a 5-year timeframe, totaling 135 samples. Secondary data from www.idx.co.id was utilized for the analysis through the use of multiple linear regression in the SPSS version 26 software. The findings of the research reveal that company value is influenced significantly by liquidity (CR), solvency (DER), profitability (ROA), and activity (TATO). The results show simultaneously that the influence of liquidity, solvency, profitability and activity has an effect on company value. This research aims to provide investors with precise financial insights while establishing frameworks for future studies that incorporate additional factors and broader sampling periods.