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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Journal of Sustainable Community Service
Jessalonica, Chennan
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Aerospace Engineering Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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A PATH-GOAL THEORY APPROACH TO SUPPORTING SUCCESSFUL SME LEADERSHIP Rodhiah, Rodhiah; Jessalonica, Chennan; Valentina, Valentina
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.752

Abstract

In the activities of an entrepreneurship, a great leader is needed to organise all of the activities that run and aimed to achieve maximum work effectiveness. The purpose of PKM activities is shown as a means to add insight into how an SME manages leadership in order to create a conducive work environment atmosphere. In fact, it faces various problems, especially in carrying out leadership to maintain business sustainability, due to the lack of knowledge of the associations about leadership theory. For this reason, PKM activities aim to help the associated partners to increase their knowledge about Path-goal theory related to leadership models. The method offered in this activity is online training/socialisation through Zoom meetings. The materials to be delivered include: basic introduction to Path-goal theory, main components of Path-goal theory, Leader Behaviour, followers' characteristics, and task characteristics. The results of the activity show that the knowledge about Path-goal theory that was delivered was realised and ran smoothly. Through the evaluation of the material has been understood well. As proven by the answers of partners who 100% can clearly understand and comprehend the material presented. Through this activity, it is hoped that the problems that arise in the associated businesses will be resolved in increasing business success.
PELATIHAN STRATEGI PEMASARAN HIJAU UKM KERAJINAN DI KOTA SERANG Hidayah, Nur; Jessalonica, Chennan
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 2 (2024): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i2.1205

Abstract

Marketing activities are crucial for keeping products or services relevant in the community. Therefore, implementing sustainable marketing practices is essential to support the long-term viability of the business. The purpose of the PKM activities is to provide insights into how SMEs can manage their marketing efforts to align with environmental and sustainability concerns. However, various problems arise, particularly in executing green marketing strategies to ensure business sustainability. This is often due to a lack of knowledge among partners about green marketing. To address this, PKM activities aim to enhance partners' understanding of green marketing. The method offered in this activity is online training and socialization through Zoom meetings. The material to be delivered includes a basic introduction to green marketing, methods, regulations, benefits, and other related topics. This activity aims to resolve issues faced by partner businesses, help partners understand the importance of green marketing knowledge, and ensure business and product sustainability. The final output of this activity includes publications in journals and intellectual property rights (IPR).
Co-Authors Nur Hidayah Rodhiah, Rodhiah Valentina Valentina, Valentina