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PENGARUH POTONGAN HARGA TERHADAP IMPULSE BUYING PADA PENGGUNA APLIKASI GRAB DI KOTA BIMA Febriyanti, Febi; Ernawati, Sri; Muhajirin, Muhajirin
BENING Vol 11, No 2 (2024): NOVEMBER 2024
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v11i2.6548

Abstract

Penelitian ini bertujuan Untuk Mengetahui Pengaruh Signifikan Potongan Harga Terhadap Impulse Buying Pada Pengguna Aplikasi Grab di Kota Bima. Dalam penelitian ini digunakan jenis penelitian Asosiatif dengan instrumen penelitian yang digunakan dalam penelitian ini yaitu menggunakan kuesioner dengan skala likert. Teknik pengumpulan data yaitu observasi, kusioner dan studi pustaka. Jumlah sampel sebanyak 50 orang dengan teknik analisi data menngukana uji validitas, reabilitas, regresi linear sederhana, koefisien korelasi, koefisien determinasi, uji t. Hasil penelitian menunjukan bahwa potongan harga berpengaruh signifikan terhadap impulse buying pada pengguna aplikasi Grab di Kota Bima.
Implementasi Kepemimpinan Bamus terhadap Kenagarian Cingkariang Febriyanti, Febi; Anwar, Hairul; Siti Hafifah, Naflisa; Nada Fatmi, Safuan
Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen Vol. 1 No. 1 (2024): Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen (September 2024 -
Publisher : Yayasan Inovasi Akademi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63217/efisiensi.v1i1.50

Abstract

The purpose of this study was to determine how the implementation of leadership in Bamus Cingkariang towards Nagari Cingkariang, how leadership is applied in Bamus Cingkariang both its impact on Nagari Cingkariang and the obstacles faced. The research method used is a qualitative research method using a descriptive approach. Data collection techniques are by observation and direct interview methods to the location of the study. The research was conducted in the Cingkariang village, Banuhampu District, Agam Regency, West Sumatra Province. Leadership is something that must exist in an organization, through the implementation of leadership, an organization will run well and will have an impact on positive things. The leadership in Bamus Cingkariang is democratic leadership that has the principle of deliberation and every member and community has the right to express opinions and aspirations in making policies and formulating problems. In the obstacles that hinder the work program, the solution that can be taken is to conduct socialization from Bamus and the village to the community about the existing regulations in order to create good implementation.