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All Journal Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT)
Saputra, Yosep Adi
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Produk Apple di Story-i Pekanbaru Pratama, Yopi Indra; Julina, Julina; Saputra, Yosep Adi
Jurnal Ekonomi, Bisnis dan Terapan (JESIT) Vol. 4 No. 1 (2023): Jurnal Ekonomi, Bisnis dan Terapan (JESIT)
Publisher : UKI Toraja Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47178/ew8xa466

Abstract

Apple adalah salah satu perusahaan yang bergerak di industry elektronik yang berhasil meningkatkan pendapatan dan penjualan hampir setiap tahun sejak 2009. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan konsumen untuk membeli produk-produk Apple pada Story-i di Kota Pekanbaru. Dua faktor yang diteliti adalah kualitas produk dan persepsi harga. Data dikumpulkan menggunakan kuesioner yang disebarkan dengan menggunakan teknik purposive sampling. Sebanyak 100 responden berpartisipasi dalam penelitian ini. sebelum dianalisis menggunakan regresi linier berganda, data terlebih dahulu diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan semua item pernyataan pada kuesioner lolos uji validitas dan reliabitas sehingga dapat dilakukan analisis selanjutnya. Hasil pengujian secara parsial menemukan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signfikan. Secara simultan, kedua variabel yang diteliti juga menunjukkan pengaruh yang signifikan. Selanjutnya ditemukan bahwa variabel kualitas produk dan persepsi harga mempengaruhi keputusan pembelian sebesar 64,6% sedangkan sisanya 35,4% dipengaruhi oleh variabel lain yang tidak tidak diteliti.
Pengembangan Softskill Bagi Kesiapan Alumni Penerima Beasiswa Non Gelar Mosma 2023 Kementrian Agama Anggriani, Irien Violinda; Rahmadani, Elfi; Saputra, Yosep Adi; Hanafi, Imam
Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan Vol. 22 No. 2 (2025): Al-Hikmah: Jurnal Agama dan Ilmu Pengetahuan (AJAIP)
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/ajaip.2025.vol22(2).20637

Abstract

Technology in the Society 5.0 era is more focused on the context of humans as superior resources. Competition is prioritized, both in understanding technology, skills, and its implementation in daily activities. Especially for students who must try to win the competition, because job opportunities are limited. Soft skills are a development of Emotional Quotient (EQ), which is part of social intelligence that includes the ability to monitor social emotions and the abilities of others. The opportunity to gain knowledge in a short time in the 2023 MOSMA scholarship program is expected to be able to shape they character after completing the programs and readiness to face the challenges of the sustainable world of work. This research was conducted using survey techniques and qualitative descriptive methods. The data collection method was through in-depth interviews with key informants, namely students receiving the 2023 MOSMA Scholarship from the Ministry of Religion of the Republic of Indonesia. The results of this study include active learning methods that can provide benefits for students to easily understand teaching objectives and be more independent, interactive with teachers, interesting with media and visualizations, easy to evaluate, students as agents of change have and instill strong morals through soft skills and want to continue their education to the Masters level, more enthusiastic, motivated to googling to get educational scholarships and very independent.
Co-Authors Elfi Rahmadani dan Penti Suryani Imam Hanafi Irien Violinda Anggriani Julina Julina Pratama, Yopi Indra