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All Journal Jurnal Pendidikan dan Kewirausahaan NUSRA: Jurnal Penelitian dan Ilmu Pendidikan
Alfiannurdin, Nurlaila
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Strategi Marketing Digital Rumah Batik Cipaku Bandung Alfiannurdin, Nurlaila; Tresna, Pipin; Ruhidawati, Cucu
JURNAL PENDIDIKAN DAN KEWIRAUSAHAAN Vol 12 No 2 (2024)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/pkwu.v12i2.1351

Abstract

This study aims to analyze the effectiveness of digital marketing strategies implemented by Batik Cipaku in increasing sales and maintaining its existence in a competitive market. In today's digital era, the development of internet technology has driven a shift in people's lifestyles and shopping habits from traditional (offline) to digital (online) methods. Batik Cipaku Bandung utilizes various social media platforms such as Facebook, Instagram, TikTok, and WhatsApp to reach consumers and promote its products. The results show that the digital marketing strategy applied by Batik Cipaku is effective in increasing the number of sales. Consumer trust increases because the products sold are in accordance with the specifications listed on social media and timely delivery of goods. Batik Cipaku also successfully combines online and offline marketing through physical stores, participation in arts and crafts exhibitions, and collaboration with local designers, further expanding its market reach. This study concludes that implementing the right digital marketing strategy can help batik companies like Batik Cipaku to remain competitive and relevant in the market. A marketing strategy that focuses on cultural values and product quality has proven effective in attracting consumer interest and positioning Batik Cipaku as one of the key players in Indonesia batik industry.
Warisan Budaya Cirebon: Mengungkap Sejarah dan Motif Batik Trusmi Alfiannurdin, Nurlaila; Tresna, Pipin; Ruhidawati, Cucu
NUSRA : Jurnal Penelitian dan Ilmu Pendidikan Vol. 5 No. 1 (2024): NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, Februari 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/nusra.v5i1.2267

Abstract

This article uses a literature study approach to explore in depth the history and motifs attached to Trusmi batik, one of the unique cultural heritages of Cirebon. Using a literature study method, this research details the evolution of Trusmi batik making techniques as well as identifying and analyzing the meaning behind its distinctive motifs. The research results illustrate how this textile art reflects the traditional values and rich culture of Cirebon. The implications of these findings not only provide in-depth insight into Trusmi batik art but also provide a strong basis for efforts to preserve and develop local culture. This article has value as a guide for researchers, artists, and cultural observers who are interested in preserving cultural riches through traditional art, especially in the context of Trusmi batik in Cirebon. We can better appreciate and preserve the uniqueness of Cirebon culture for future generations by studying the background and motifs of Trusmi batik. This cultural heritage shows how well Indonesia has done in cultivating regional customs that influence textile arts and highlights the diversity and resilience of Indonesian culture, both of which should be respected and preserved.
Co-Authors Cucu Ruhidawati Tresna, Pipin