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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Nastasya Uyun Siti Azzahra
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pemanfaatan Media Sosial sebagai Media Pemasaran Jasa dalam Upaya Mendukung Peningkatan Perekonomian pada UMKM Pemancingan Kelapa Gading Rembang Gideon Setyo Budiwitjaksono; Nastasya Uyun Siti Azzahra; Amanda Okky Wijaya; Evi Imtihani; Kalya Rachel Rosita; Andi Maulana
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 3 (2023): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1187.812 KB) | DOI: 10.54066/jmbe-itb.v1i3.254

Abstract

The problem that is often complained of by MSMEs in Rembang is the weak promotion strategy they carry out. According to business actors, one way for the business to grow is by introducing Indonesian local services or products to foreign countries. In this advanced era, business people must be good at using the internet. Websites, blogs, media are the biggest solutions for introducing business to the wider community. Social media is now a big opportunity for business people because social media is a source of information delivery. Instagram is already widely used around us. Everyone can use Instagram happily and easily. Instagram social media can be used as a learning tool, a means of introducing products or services and a means of buying and selling. The object of research in this paper is the Instagram social media accounts of fishing service SMEs in Rembang, Blitar, East Java. Using qualitative methods, it can be concluded that not only large companies can utilize the internet and social media as marketing media, but social media has become the main activity for business people because Instagram can facilitate communication with the public.
Pemanfaatan Media Sosial Sebagai Media Pemasaran Jasa Dalam Upaya Mendukung Peningkatan Perekonomian Pada UMKM Pemancingan Kelapa Gading Rembang : Studi Sosial Media Marketing Pada Instagram UMKM Kelurahan Rembang Gideon Setyo Budiwitjaksono; Nastasya Uyun Siti Azzahra; Amanda Okky Wijaya; Evi Imtihani; Kalya Rachel Rosita; Andi Maulana
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 3 (2023): Agustus : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i3.1909

Abstract

The problem that is often complained of by MSMEs in Rembang is the weak promotion strategy they carry out. According to business actors, one way for the business to grow is by introducing Indonesian local services or products to foreign countries. In this advanced era, business people must be good at using the internet. Websites, blogs, media are the biggest solutions for introducing business to the wider community. Social media is now a big opportunity for business people because social media is a source of information delivery. Instagram is already widely used around us. Everyone can use Instagram happily and easily. Instagram social media can be used as a learning tool, a means of introducing products or services and a means of buying and selling. The object of research in this paper is the Instagram social media accounts of fishing service SMEs in Rembang, Blitar, East Java. Using qualitative methods, it can be concluded that not only large companies can utilize the internet and social media as marketing media, but social media has become the main activity for business people because Instagram can facilitate communication with the public.
Peran Sosial Media Instagram Dalam Pengembangan Strategi Pemasaran Jasa Pada UMKM Pemancingan Kelapa Gading Rembang Nastasya Uyun Siti Azzahra; Maharani Ikaningtyas
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.331

Abstract

Social media makes changes to the business world, especially in terms of marketing or promotion. Social media is now a big opportunity for business because they use social media as a source of information delivery. Instagram is one of the social media that provides a place for business people to sell and market their products or services. Instagram is now widely used by the wider community. Anyone can use Instagram happily because the features provided are easy to apply. Instagram social media is used by business people as a means of introducing products or services to buying and selling online. The object of this study is how important is the role of Instagram social media for Kelapa Gading Fishing Services SMEs in Rembang, Blitar, East Java. This research uses qualitative methods, it can be concluded that Instagram plays a very important role for business people to introduce their products or services to people in various parts of the world by utilizing features and posting informative creative content so that readers can easily understand the content of the Instagram social media content.
Co-Authors Amanda Okky Wijaya Andi Maulana Budiwitjaksono, Gideon Setyo Evi Imtihani Kalya Rachel Rosita Maharani Ikaningtyas