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Pertumbuhan Ekonomi Sebagai Cerminan Perkembangan Perekonomian Suatu Negara Ivonia Auxiliadora Freitas Marcal; Yosse Putra Oentoro; Muhammad Yasin
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.1898

Abstract

Economic growth is the main indicator that reflects the economic development of a country. Through economic growth analysis, it can be seen how economic policy, investment, productivity and other factors contribute to an increase or decrease in gross domestic product (GDP) and social welfare. This article reviews the concept of economic growth, its determining factors, and its implications for the country's economy. Apart from that, various challenges faced in efforts to achieve sustainable and inclusive economic growth are also discussed. By understanding the dynamics of economic growth, policymakers can design effective strategies to encourage stable and sustainable economic development.
Inovasi Macrame Menjadi Produk Kreatif dalam Praktik Kewirausahaan dengan Nama Brand CHARMEE Erwin Putra Rasul Dafana; Ni Made Arsita Kusumadewi; Ivonia Auxiliadora Freitas Marcal; Muhammad Yasin
Jurnal Bisnis, Ekonomi Syariah, dan Pajak Vol. 2 No. 2 (2025): Juni : Jurnal Bisnis, Ekonomi Syariah, dan Pajak (JBEP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jbep.v2i2.1119

Abstract

The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.
ANALISIS RETURN ON EQUITY TERHADAP HARGA SAHAM PADA PT ACE HARDWARE INDONESIA PERIODE 2021-2024 Ni Made Arsita Kusumadewi; Miftahul Hariz; Erwin Putra Rasul Dafana; Ivonia Auxiliadora Freitas Marcal; Yosse Putra Oentoro; I Made Suparta
Widya Balina Vol. 10 No. 1 (2025): Jurnal Widya Balina
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. This study aims to analyze the effect of Return On Equity (ROE) on stock prices at PT Ace Hardware Indonesia Tbk during the 2021–2024 period. The background of this research emphasizes the importance of the capital market as a means of investment and a source of corporate funding, as well as the need for financial ratio analysis in investment decision-making. This research employs a quantitative approach using descriptive statistical analysis and multiple regression methods. The data analyzed includes the company's annual ROE and stock price values. The results indicate fluctuations in both ROE and stock prices over the period. Although ROE declined in 2022, it showed a subsequent upward trend. The drop in ROE during 2022 coincided with a sharp decline in stock prices, presumably due to unmet investor expectations. The main finding reveals a positive relationship between ROE and stock prices, where an increase in ROE tends to be followed by a rise in stock prices. This suggests that ROE is a crucial indicator for investors in evaluating company performance and investment prospects. The study concludes that improving capital utilization efficiency through a high ROE can enhance the attractiveness of a company's stock in the capital market.