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Pemasaran Islami: Mengoptimalkan Potensi Pasar dengan Prinsip Keadilan dan Etika Ekonomi Islam Istiqomah, Nur Hidayatul; Nisa’, Ihda Shofiyatun; Husniyah, Latifatul
Al-Musthofa: Journal of Sharia Economics Vol. 7 No. 1 (2024): Al-Musthofa: Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/al-musthofa.v7i1.2755

Abstract

This study aims to investigate the concept of Islamic marketing and how its implementation can optimize market potential with principles of justice and Islamic economic ethics. Business ethics in Islamic marketing involve adherence to moral principles and religious values, while justice ensures fair treatment for all parties involved. In the context of Islamic marketing, companies are expected to maintain integrity, avoid practices that are inconsistent with Islamic teachings, and ensure fair pricing and value of products or services offered. Ethical values in Islamic marketing include honesty and accuracy in conveying information to consumers, while avoiding deceptive promotions or violations of Sharia principles. Islamic marketing also reflects a company's commitment to religious values and contributes to sustainable economic growth. This research provides insights into the importance of Islamic marketing in optimizing market potential with principles of justice and Islamic economic ethics, and provides a foundation for companies to develop marketing strategies aligned with Islamic values in order to achieve sustainable business goals.
Analisis Perbandingan Kinerja Keuangan Bank Konvensional (Bank BNI dan Bank BRI) dan Bank Syariah (Bank BCA Syariah dan Bank Bukopin Syariah) Inarotul A'yun; husniyah, Latifatul; Nikmah, Jumiatun
Jurnal Perbankan Syariah Vol 3 No 2 (2023): DESEMBER
Publisher : Program Studi Perbankan Syariah, Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jib.v3i2.636

Abstract

ABSTRAKAbstract: This research was conducted to determine the performance of Conventional Banks (Bank BNI and Bank BRI) and Sharia Banks (Bank BCA Syariah and Bank Bukopin Syariah) as measured using Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), Return On Assets (ROA), Operational Costs to Operating Income (BOPO), and Loan To Deposit Ratio (LDR) for 2019-2021. The research method used is descriptive research with quantitative methods using secondary data as research material. The secondary data used are the annual reports of Conventional Banks (Bank BNI and Bank BRI) and Sharia Banks (Bank BCA Syariah and Bank Bukopin Syariah). The sampling method used is purposive sampling. The data analysis technique uses statistical techniques in the form of a two-average difference test (Independent sample T-Test). The research results show the financial ratios of NPL, ROA, and ROE. Meanwhile, there is no significant difference in the CAR, LDR, and BOPO ratios between the performance of conventional banks and Islamic banks. Meanwhile, the mean (average) value of the CAR and LDR ratios performs better for Islamic banks than conventional banks. Meanwhile, in terms of NPL, ROA, ROE, and BOPO ratios, conventional banks are better than Sharia banks. So overall it can be seen that conventional banks perform better than Sharia banks. Abstrak: Penelitian ini dilakukan untuk mengetahui kinerja Bank Konvensional (Bank BNI dan Bank BRI) dan Bank Syariah (Bank BCA Syariah dan Bank Bukopin Syariah) yang diukur menggunakan Capital Adequacy Ratio (CAR), Non Performing Loan (NPL), Return On Assets (ROA), Biaya Operasional Terhadap Pendapatan Operasional (BOPO), dan Loan To Deposit Ratio (LDR) tahun 2019-2021. Metode penelitian yang digunakan adalah penelitian deskriptif dengan metode kuantitatif dengan menggunakan data sekunder sebagai bahan penelitian. Data sekunder yang digunakan adalah laporan tahunan Bank Konvensional (Bank BNI dan Bank BRI) dan Bank Syariah (Bank BCA Syariah dan Bank Bukopin Syariah). Metode pengambilan sampel yang digunakan adalah purposive sampling. Teknik analisis data menggunakan teknik statistik yang berupa uji beda dua rata-rata (Independent sample T-Test). Hasil penelitian menunjukkan rasio keuangan NPL, ROA dan ROE. Sedangkan rasio CAR, LDR dan BOPO tidak terjadi perbedaan yang signifikan antara kinerja bank konvensional dan bank syariah. Sedangkan nilai mean (rata-rata) rasio CAR dan LDR kinerjanya lebih baik bank syariah daripada bank konvensional. Sedangkan ditinjau dari rasio NPL, ROA, ROE, dan BOPO, bank konvensional lebih baik daripada bank syariah. Jadi secara keseluruhan dapat dilihat bahwa bank konvensional kinerjanya lebih baik daripada bank syariah.
Strategi Pemasaran Digital: Meningkatkan Minat Calon Jemaah pada Biro Perjalanan Haji dan Umrah Melalui Media Sosial Istiqomah, Nur Hidayatul; Ghofir, Jamal; Husniyah, Latifatul
ASWALALITA: Journal of Da'wah Management Vol 3 No 1 (2024): MARET
Publisher : Department of Da'wah Management, Faculty of Da'wah, IAINU Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to delve into the impact of digital marketing strategies through social media in increasing the interest of prospective pilgrims towards Hajj and Umrah travel agencies. The primary focus of this study is to analyze the effectiveness of utilizing social media platforms, such as Instagram and Facebook, in shaping brand awareness, stimulating the interest of prospective pilgrims, and building positive interactions. The research methodology employed is library research to explore literature and research findings related to digital marketing strategies in the Hajj and Umrah travel industry. The research findings indicate that creative visualization through social media plays a pivotal role in shaping positive perceptions and enhancing the interest of prospective pilgrims. Active engagement, quick responses to inquiries, and feedback management have also proven to strengthen the relationship between travel agencies and prospective pilgrims. However, challenges such as online reputation management and intensifying competition necessitate active monitoring, proactive responses, and differentiation strategies. The conclusion of this research provides profound insights into the role of digital marketing strategies through social media in enhancing the interest of prospective pilgrims in Hajj and Umrah travel services.