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All Journal Wahana Islamika: Jurnal Studi Keislaman Wahana Islamika; Jurnal Studi Keislaman
Bahtiar, Siti
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Layanan Digital  dan Kepuasan Terhadap Loyalitas Nasabah Perbankan Syariah di Kabupaten Jepara Bahtiar, Siti; Ansori, Miswan; Miswan Ansori
Wahana Islamika: Jurnal Studi Keislaman Vol. 10 No. 2 (2024): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/g4wayd05

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh layanan digital dan kepuasan nasabah terhadap loyalitas nasabah perbankan syariah di Kabupaten Jepara. Dengan meningkatnya penggunaan teknologi digital dalam industri perbankan, penting untuk memahami bagaimana layanan digital dapat memengaruhi kepuasan dan loyalitas nasabah. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 36 nasabah perbankan syariah di Kabupaten Jepara. Data dikumpulkan melalui kuesioner yang disebarkan kepada para responden dan dianalisis menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa layanan digital memiliki pengaruh yang signifikan terhadap kepuasan nasabah. Selain itu, kepuasan nasabah juga terbukti memiliki pengaruh yang signifikan terhadap loyalitas nasabah. Layanan digital yang efektif dan efisien mampu meningkatkan kepuasan nasabah, yang pada akhirnya akan meningkatkan loyalitas mereka terhadap perbankan syariah. Penelitian ini memberikan implikasi praktis bagi manajemen perbankan syariah dalam meningkatkan kualitas layanan digital untuk memperkuat loyalitas nasabah
ANALISIS LAYANAN DIGITAL  DAN KEPUASAN TERHADAP LOYALITAS NASABAH PERBANKAN SYARIAH DI KABUPATEN JEPARA Bahtiar, Siti; Ansori, Miswan
Wahana Islamika Jurnal Studi Keislaman Vol. 10 No. 2 (2024): Wahana Islamika: Jurnal Studi Keislaman
Publisher : Institut Agama Islam Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/s24jhp82

Abstract

This study aims to analyze the impact of digital services and customer satisfaction on customer loyalty in Islamic banking in Jepara Regency. With the increasing use of digital technology in the banking industry, it is essential to understand how digital services can affect customer satisfaction and loyalty. This research employs a quantitative approach with a sample of 86 Islamic bank customers in Jepara Regency. Data were collected through questionnaires distributed to respondents and analyzed using multiple linear regression analysis. The results show that digital services have a significant impact on customer satisfaction. Furthermore, customer satisfaction has a significant effect on customer loyalty. Effective and efficient digital services can enhance customer satisfaction, which in turn will increase their loyalty to Islamic banking. This study provides practical implications for Islamic banking management in improving the quality of digital services to strengthen customer loyalty.
Co-Authors Ansori, Miswan