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Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District Wahdah, Nikmatul Bahril; Nabila, Ilsa; Suharto, Bambang; Isnaini, Santi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.24-36

Abstract

This study aims to develop a development strategy for the Sumenep Palace Museum as a cultural tourism des-tination in Sumenep Regency. The research approach uses qualitative case studies, SWOT analysis, IFAS/EFAS matrix and TOWS matrix preparation. Data collection was carried out by interviewing museum managers and local communities, as well as observing the location of the Sumenep Palace Museum. Tourism Sumenep Pal-ace Museum has a historical building that is still maintained, but public facilities still need to be improved. People are still highly interested in the Palace Museum, and the threat is losing competitiveness with other tours, so   people are bored visiting the museum. It is found that the Sumenep Palace Museum is located in quadrant 1, which is an aggressive strategy, meaning that it has the potential for development. The devel-opment strategy that can be applied is to collaborate with artists/culturalists, education institution, and young people to enliven the museum by holding art/cultural performances regularly and maximizing the role of so-cial media with influencers in promoting Sumenep Palace Museum tourism.
Antecedents of visitors' revisit intention to Bank Indonesia Library in Surabaya Nabila, Ilsa; Wahdah, Nikmatul Bahril; Suharto, Bambang; Isnaini, Santi
Jurnal Kajian Informasi dan Perpustakaan Vol 12, No 2 (2024): Accredited by Ministry of Education, Culture, Research and Technology of the Re
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkip.v12i2.58423

Abstract

The Bank Indonesia Library in Surabaya acts as a manager of knowledge and education for the community. When visiting the Bank Indonesia Library in Surabaya, users will notice the quality of space and public services. Library services are an attraction for users to visit. This study aims to determine the factors that cause antecedents of visitor’s intention to revisit the Bank Indonesia Library in Surabaya through an analysis of the relationship between visitor happiness, public services, quality of public space, and the intention to return to the library. The research method uses a quantitative approach with a descriptive correlational design in the form of a questionnaire distributed directly and indirectly to library visitors. The results showed that the quality of public space significantly and positively affected visitor satisfaction, confirming the importance of public space in improving user experience. However, the quality of public services did not show a significant effect on visitor satisfaction, indicating the presence of other more dominant factors. In addition, both the quality of public space and public services did not have a significant indirect effect on intention to revisit when mediated by visitor satisfaction. Improving the quality of public space is important so that service quality can influence visitor behavior. This study concludes that the quality of public space is a major factor in visitor satisfaction, while public services require further improvement to increase their contribution to satisfaction and intention to revisit.
Development strategy of Keraton Museum as the center of cultural tourism destination in Sumenep District Wahdah, Nikmatul Bahril; Nabila, Ilsa; Suharto, Bambang; Isnaini, Santi
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.24-36

Abstract

This study aims to develop a development strategy for the Sumenep Palace Museum as a cultural tourism des-tination in Sumenep Regency. The research approach uses qualitative case studies, SWOT analysis, IFAS/EFAS matrix and TOWS matrix preparation. Data collection was carried out by interviewing museum managers and local communities, as well as observing the location of the Sumenep Palace Museum. Tourism Sumenep Pal-ace Museum has a historical building that is still maintained, but public facilities still need to be improved. People are still highly interested in the Palace Museum, and the threat is losing competitiveness with other tours, so   people are bored visiting the museum. It is found that the Sumenep Palace Museum is located in quadrant 1, which is an aggressive strategy, meaning that it has the potential for development. The devel-opment strategy that can be applied is to collaborate with artists/culturalists, education institution, and young people to enliven the museum by holding art/cultural performances regularly and maximizing the role of so-cial media with influencers in promoting Sumenep Palace Museum tourism.
ANALISIS E-WOM DAN HARGA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE DUNIA FANTASI ANCOL Nabila, Ilsa; Wahdah, Nikmatul Bahril; Suharto, Bambang; Isnaini, Santi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5082

Abstract

Tujuan dari penelitian ini adalah untuk memastikan temuan dari pengaruh electronic word of mouth (e-WOM) dan harga terhadap pilihan untuk mengunjungi Dunia Fantasi, Ancol. Penelitian ini menggunakan strategi korelasional deskriptif secara kuantitatif. Dengan menggunakan teknik pemilihan purposive sampling, 66 responden dipilih untuk pengambilan sampel berdasarkan persyaratan bahwa mereka adalah pengunjung yang pernah ke Dunia Fantasi, Ancol. Kuesioner digunakan untuk mengumpulkan data, dan versi perangkat lunak SPSS terbaru digunakan untuk pemrosesan. Temuan penelitian menunjukkan bahwa e-WOM secara signifikan memengaruhi keputusan wisatawan untuk bepergian ke Dunia Fantasi, Ancol. Biaya perjalanan juga memiliki pengaruh besar pada pilihan wisatawan. Pengalaman yang dimiliki pengunjung di Dunia Fantasi, Ancol, adalah yang memotivasi mereka untuk menulis ulasan dan memengaruhi pilihan wisatawan lain. Berdasarkan hasil penelitian, strategi untuk meningkatkan kunjungan ke Dunia Fantasi meliputi optimalisasi media sosial untuk meningkatkan interaksi, mendorong wisatawan memberikan ulasan, serta menarik minat pengguna platform di media sosial dalam memilih destinasi wisata. Selain itu, pemberian promosi harga tiket wisata, peningkatan kualitas fasilitas, dan kolaborasi dengan komunitas atau mitra bisnis dapat memperluas jangkauan promosi secara efektif. Penelitian ini menyoroti pentingnya kontribusi dari faktor e-WOM dan harga dalam memengaruhi keputusan wisatawan berkunjung sekaligus memberikan rekomendasi strategis untuk pengelola Dunia Fantasi dalam meningkatkan daya tarik dan kepuasan pengunjung. Diharapkan, strategi yang diberikan dapat menciptakan pengalaman wisata yang lebih baik, meningkatkan loyalitas pengunjung, serta mendukung pertumbuhan pariwisata yang berkelanjutan.