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All Journal Jurnal Riset Ekonomi dan Bisnis Mahasiswa : Brainy Indonesian Journal Of Economy Studies
Septa, Giar
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Economics, Econometrics & Finance Social Sciences

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ANALISIS JUMLAH MAHASISWA/I BARU DENGAN MENGGUNAKAN REGRESI LINIER SEDERHANA Ningsih, Murni; Hafel, Rahmadhani; Septa, Giar
Brainy: Jurnal Riset Mahasiswa Vol 5 No 1 (2024): Jurnal Riset Ekonomi dan Bisnis Mahasiswa Edisi Juni 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/brainy.v5i1.92

Abstract

Student development in recent years has shown a state of improfement. Howefer, event though there has been an incrause, future predictions need to be made to find out the number of students in the following year. This aim is to find out how lacturers and student compare in terms of numbers, provide space for the lecture process and other supporting facilities. In this research, the sampels taken were students from the faculty of economics and digital business from 2019 to 2024. Academic year is the independent variable, and the estimated number of new students is the dependent variable. Furthermore, student data from the faculty of economics and digital business was used. These students are divided into two study programs, namely entrepreneurship and digital business. The results of this research show that the prediction for entrepreneurship study program students is 4.52, and the digital business study is 7.76, which allows us to identify new students in the future.
Capacity Building of MSME Actors through Online Business Innovation Training and the Utilization of Digital Media Ningsih, Murni; Sangadji, Fajriyani; Septa, Giar
Indonesian Journal Of Economy Studies Vol 3, No 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth but often face challenges in marketing and business management in the digital era. This study aims to enhance the capacity of MSME actors through training in online business innovation and the utilization of digital media. The methods employed include a participatory approach, practical training, and intensive mentoring for MSME actors in the target area. The training materials cover digital marketing strategies, the use of social media as a promotional platform, and the optimization of marketplaces to increase sales. The results of the study indicate that after participating in the training, MSME actors experienced improved skills in creating creative content, utilizing digital marketing features, and managing online stores. Additionally, there was an average sales increase of 35% within three months post-training. This study concludes that training in online business innovation and the utilization of digital media significantly contributes to strengthening the competitiveness of MSMEs in the digital era.Keyword: MSMEs, online business innovation, digital, digital marketing
Capacity Building of MSME Actors through Online Business Innovation Training and the Utilization of Digital Media Ningsih, Murni; Sangadji, Fajriyani; Septa, Giar
Indonesian Journal Of Economy Studies Vol. 3 No. 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth but often face challenges in marketing and business management in the digital era. This study aims to enhance the capacity of MSME actors through training in online business innovation and the utilization of digital media. The methods employed include a participatory approach, practical training, and intensive mentoring for MSME actors in the target area. The training materials cover digital marketing strategies, the use of social media as a promotional platform, and the optimization of marketplaces to increase sales. The results of the study indicate that after participating in the training, MSME actors experienced improved skills in creating creative content, utilizing digital marketing features, and managing online stores. Additionally, there was an average sales increase of 35% within three months post-training. This study concludes that training in online business innovation and the utilization of digital media significantly contributes to strengthening the competitiveness of MSMEs in the digital era.Keyword: MSMEs, online business innovation, digital, digital marketing
Co-Authors Hafel, Rahmadhani Ningsih, Murni Sangadji, Fajriyani