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All Journal Jurnal Riset Ekonomi dan Bisnis Mahasiswa : Brainy Indonesian Journal Of Economy Studies
Sangadji, Fajriyani
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Economics, Econometrics & Finance Social Sciences

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PERAN E-COMMARCE DALAM KEMAJUAN UMKM Sangadji, Fajriyani; Ramadan, Noval
Brainy: Jurnal Riset Mahasiswa Vol 5 No 2 (2024): Jurnal Riset Ekonomi dan Bisnis Mahasiswa Edisi Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/brainy.v5i2.125

Abstract

Usaha mikro, kecil, dan menengah (UMKM) memilki peran penting dalam meningkatkan perekonomian Indonesia karena sifatnya yang produktif dan berdiri secara mandiri. Pemanfaatan e–commerce menjadi salah satu yang dapat mendukung pengembangan UMKM melalui pemasaran, pendistribusian, dan transaksi secara online. Berdasarkan data statistik pada tahun 2022, jumlah pengguna e–commerce di Indonesia mencapai 178,94 juta dari total populasi 275,5 juta jiwa, dan angka ini terus meningkat setiap tahunnya. Penelitian ini bertujuan untuk menganalisis dampak pengguna e–commerce terhadap perkembangan UMKM. Penelitian ini menggunakan metode deskriptif dan penelitian lapangan (field research). Hasil penelitian menunjukan bahwa teknologi e–commerce berperan signifikan dalam meningkatkan pendapatan pelaku UMKM, memperluas jangkauan konsumen hingga ke skala lokal dan global, serta memberikan kemudahan akses bagi konsumen dari berbagai daerah. Dengan demikian, pemanfaatan e-commerce menjadi strategi penting untuk mendukung keberlanjutan dan perkembangan usaha UMKM di era digital.
Capacity Building of MSME Actors through Online Business Innovation Training and the Utilization of Digital Media Ningsih, Murni; Sangadji, Fajriyani; Septa, Giar
Indonesian Journal Of Economy Studies Vol 3, No 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth but often face challenges in marketing and business management in the digital era. This study aims to enhance the capacity of MSME actors through training in online business innovation and the utilization of digital media. The methods employed include a participatory approach, practical training, and intensive mentoring for MSME actors in the target area. The training materials cover digital marketing strategies, the use of social media as a promotional platform, and the optimization of marketplaces to increase sales. The results of the study indicate that after participating in the training, MSME actors experienced improved skills in creating creative content, utilizing digital marketing features, and managing online stores. Additionally, there was an average sales increase of 35% within three months post-training. This study concludes that training in online business innovation and the utilization of digital media significantly contributes to strengthening the competitiveness of MSMEs in the digital era.Keyword: MSMEs, online business innovation, digital, digital marketing
Capacity Building of MSME Actors through Online Business Innovation Training and the Utilization of Digital Media Ningsih, Murni; Sangadji, Fajriyani; Septa, Giar
Indonesian Journal Of Economy Studies Vol. 3 No. 1 (2024): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v3i1.68

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in driving economic growth but often face challenges in marketing and business management in the digital era. This study aims to enhance the capacity of MSME actors through training in online business innovation and the utilization of digital media. The methods employed include a participatory approach, practical training, and intensive mentoring for MSME actors in the target area. The training materials cover digital marketing strategies, the use of social media as a promotional platform, and the optimization of marketplaces to increase sales. The results of the study indicate that after participating in the training, MSME actors experienced improved skills in creating creative content, utilizing digital marketing features, and managing online stores. Additionally, there was an average sales increase of 35% within three months post-training. This study concludes that training in online business innovation and the utilization of digital media significantly contributes to strengthening the competitiveness of MSMEs in the digital era.Keyword: MSMEs, online business innovation, digital, digital marketing
Co-Authors Ningsih, Murni Ramadan, Noval Septa, Giar