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All Journal Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Kajian dan Penelitian Umum Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Apprilisda Ranica Putri
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran E-commerce Sebagai Media Komunikasi Bisnis Dalam Peningkatan Penjualan UMKM Salaut Di Universitas Teknologi Digital Apprilisda Ranica Putri; Devi Maria Saadah; Iis Nurkamillah; Silven Yonathan; Sucya Sri Yuliana; Ricky Firmansyah
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1156.413 KB) | DOI: 10.47861/jkpu-nalanda.v1i3.181

Abstract

Technological growth has changed not only the way people talk, but also the way trading is done. The growth of e-commerce that continues to be useful has become an available place for entrepreneurs to buy and sell goods online. This opportunity should not be missed by Micro, Small and Medium Enterprises (SMEs), such as Salaut MSMEs, which are used by business owners to promote their products in e-commerce. The obstacles experienced by MSMEs so far have been a marketing problem, especially for MSMEs in the regions. Social media is still an individual activity, this is still seen among MSMEs players, social media is not really considered as part of strategic activities on behalf of business. MSMEs are part of the focus, because competence in mastering the IT field is still very diverse, the focus of MSMEs starts from a close context, urging MSME participation through the use of affordable media according to the consuming capacity of UKM. The arrival of e-commerce is an opportunity for MSMEs, because using a marketplace can allow MSMEs to have a wider market and cheaper promotions. In terms of sales promotion, the advantage of SMEs selling through online platforms is that they can attract a wider range of customers. Everyone connected to the Internet can view promotions without geographic boundaries. The design approach that the author uses in building this paper is the use of a qualitative method. Having this daily supports the transaction process and product promotion of MSMEs Salaut Digital Technology University, making it more efficient and effective.
Peran Teknologi Informasi dalam Meningkatkan Efisiensi Pengadaan Barang dan Jasa di Organisasi Non-Profit Apprilisda Ranica Putri; Devi Maria Saadah; Wulan Alviena Putri Utami; Sigit Djalu Purwoko
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.837

Abstract

Managing efficiency in the procurement of goods and services in non-profit organizations is a crucial aspect in supporting the continuity and sustainability of social missions. In the era of globalization and digital transformation, the role of Information Technology (IT) cannot be ignored. Non-profit organizations are often faced with challenges in improving procurement efficiency, including managing limited resources and limited access to the latest information. The main objective of this research is to analyze and document the impact of applying Information Technology in improving the efficiency of procurement of goods and services in non-profit organizations profit. The research design that can be used is a case study or field experiment. The results of this research show that the adoption of Information Technology (IT) in the procurement of goods and services in non-profit organizations makes a significant contribution to operational efficiency and achieving humanitarian goals. This success depends not only on the technology itself, but also on the organization's commitment to continuously developing IT policies and infrastructure.
Analisis Pelatihan dan Pengembangan Karyawan Terhadap Ekspansi Bisnis Es Teh Jumbo Vesti Nadari Artisti; Apprilisda Ranica Putri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1440

Abstract

Human resources (HR) to support the sustainability and growth of the business. This study examines the implementation of training and development programs at UMKM Es Teh Jumbo Kay in Madiun as part of a strategy to improve employee performance in the face of business expansion. Training focuses on improving technical skills, such as machine operation and customer service, while development is directed towards preparing employees to occupy managerial positions in the new branch. The research uses a descriptive qualitative approach to understand the dynamics of the implemented program. The findings indicate that training and development programs make a significant contribution to improving employee performance and support business readiness in expanding their business networks. Thus, human resource management through training and development has proven to be an important factor in supporting the competitiveness and sustainability of SMEs.
Co-Authors Devi Maria Saadah Iis Nurkamillah Ricky Firmansyah Sigit Djalu Purwoko Silven Yonathan Sucya Sri Yuliana Vesti Nadari Artisti Wulan Alviena Putri Utami