Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Kajian dan Penelitian Umum
Framuditya Bagas Saputra
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Sosial Media Instagram Sebagai Media Komunikasi Bisnis Dalam Peningkatan Penjualan Perusahaan Mangkok Manis Framuditya Bagas Saputra; Amyra Syalsabila; Yurni Fadhillah; Ricky Firmansyah
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.562 KB) | DOI: 10.47861/jkpu-nalanda.v1i3.199

Abstract

This study aims to analyze the role of social media Instagram as a medium of business communication in increasing sales at the Mangkok Manis company in Cihampelas, Bandung. This research process uses qualitative methods with a case study approach. In-depth interviews are a technique for collecting data, the interviews conducted are by interviewing the operational managers of the Mangkok Manis company and analyzing social media content. The results of the study show that Instagram is less influential in expanding market reach and increasing sales. In its marketing strategy, the Mangkok Manis company utilizes features such as Instagram Stories and Instagram Reels to promote its products. Apart from that, interaction with customers through Instagram Direct Messages is also very important to increase customer loyalty and build stronger relationships with them, but the results are indeed unsatisfactory in terms of increasing sales because the types of products they market are not suitable for long distances. delivery, but quite influential. in terms of increasing the popularity of the company. These findings indicate that the use of social media Instagram as a medium of business communication does not help Mangkok Manis to increase its sales.
Co-Authors Amyra Syalsabila Ricky Firmansyah Yurni Fadhillah