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All Journal Jurnal Kajian dan Penelitian Umum Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Amyra Syalsabila
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Sosial Media Instagram Sebagai Media Komunikasi Bisnis Dalam Peningkatan Penjualan Perusahaan Mangkok Manis Framuditya Bagas Saputra; Amyra Syalsabila; Yurni Fadhillah; Ricky Firmansyah
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 3 (2023): Juni : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.562 KB) | DOI: 10.47861/jkpu-nalanda.v1i3.199

Abstract

This study aims to analyze the role of social media Instagram as a medium of business communication in increasing sales at the Mangkok Manis company in Cihampelas, Bandung. This research process uses qualitative methods with a case study approach. In-depth interviews are a technique for collecting data, the interviews conducted are by interviewing the operational managers of the Mangkok Manis company and analyzing social media content. The results of the study show that Instagram is less influential in expanding market reach and increasing sales. In its marketing strategy, the Mangkok Manis company utilizes features such as Instagram Stories and Instagram Reels to promote its products. Apart from that, interaction with customers through Instagram Direct Messages is also very important to increase customer loyalty and build stronger relationships with them, but the results are indeed unsatisfactory in terms of increasing sales because the types of products they market are not suitable for long distances. delivery, but quite influential. in terms of increasing the popularity of the company. These findings indicate that the use of social media Instagram as a medium of business communication does not help Mangkok Manis to increase its sales.
Studi Literatur Cara Menjadi Penyedia E-Katalog Pada LKPP Sebagai Lembaga Pengadaan Barang Dan Jasa Bagi Pelaku Usaha Sinta Puspita Sari; Amyra Syalsabila; Silvi Yulianti; Sigit Djalu Purwoko
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 2 (2024): APRIL: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i2.706

Abstract

The Republic of Indonesia Government Goods and Services Procurement Policy Agency or LKPP RI for short. LKPP has made a big leap in the development of the e-catalog system by starting to involve SOEs. This research focuses on discussing the requirements and steps for business actors to become e-catalog providers. This research uses the literature study method. The results of this study found that the requirements for business qualifications for electronic catalog providers have six qualifications whose final decision is made by the head of LKPP. There are several criteria that must be met by business actors if they want to register their business in the LKPP e-catalog. There are two types of goods and services received, namely, first general goods and services including goods and services needed by K / L, standard or standardizable goods / services, and recurring goods / services needs. The second type of innovation products, namely products determined by the Minister / Head of the Institution in charge of government affairs in the field of research, development, assessment, and application as well as integrated invention and innovation.
Co-Authors Framuditya Bagas Saputra Ricky Firmansyah Sigit Djalu Purwoko Silvi Yulianti Sinta Puspita Sari Yurni Fadhillah