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All Journal JAM : Jurnal Aplikasi Manajemen International Journal of Multidisciplinary: Applied Business and Education Research
Fernandez, Khriz N.
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Indigenous Tourism in Nueva Ecija: Challenges and Opportunities Fernandez, Khriz N.
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 5 No. 1 (2024): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.05.01.18

Abstract

Indigenous tourism played an essential role to help build local and national economy. It served as the spine of every municipality which hold attracting tourism sites. Hence, indigenous tourism as emerging tourism attraction also held a frontier of economic power that help boost local economy. It was concluded that ICCs/IPs encountered certain challenges as to cultural sensitivity, economic stability and environmental preservation which hampered the continued development of indigenous tourism. Meanwhile, the results also showed that in spite of these challenges, opportunities were also seen in which, indigenous tourism provided wider avenues for the development of ICCs/IPs way of living through creation of more employment and business opportunities which helped them generate more income to meet their needs. Conclusively, indigenous tourism in the province empowered ICCs/IPs cultural, environmental and economic opportunities.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
Co-Authors Anjaningrum, Widiya Dewi LAILATUL MAGHFIROH Reyes, Alma Pia G.