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All Journal JAM : Jurnal Aplikasi Manajemen JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Reyes, Alma Pia G.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring the impact of managerial abilities on the competitive advantage and performance of creative industries in Indonesia during the post-pandemic recovery phase Murtianingsih, Murtianingsih; Reyes, Alma Pia G.; Lailatul Aqromi , Nur
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 20 No. 1 (2023): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v20i1.19029

Abstract

In the pre-COVID-19 era, the creative fashion industry stood as a robust pillar in Indonesia's economy, contributing to over 50 percent of the nation's creative economy exports. Batik clothing and hijabs were at the forefront, emerging as the key export products. However, with the advent of the COVID-19 pandemic, this once thriving sector suffered substantial setbacks. This study aims to investigate how managerial ability influences competitive advantage, and whether the performance of that small-medium creative sectors is directly affected by managerial ability or indirectly through the mediation of competitive advantage. Our study aims to extent the existing studies by focusing on the sustained resilience of businesses in a post-pandemic. The study's sample consists of 134 Batik business owners and/or managers from East Java, Indonesia. The gathered data was then processed and analyzed using a structural equation model. Although the findings indicated that managerial ability did not directly affect business performance, there was a positive relationship between managerial ability and business performance when mediated by the competitive advantage. These findings suggest that competitive advantage continues to play a crucial role in business performance. The higher the managerial ability, the greater the potential to enhance their competitive, which in turn escalates their performance.
Highlighting Customer Attitudes: A Case Where the Influencer's Credibility and Digital Persuasive Content Are Not Lucrative Maghfiroh, Lailatul; Anjaningrum, Widiya Dewi; Reyes, Alma Pia G.; Fernandez, Khriz N.
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.19

Abstract

Viva Cosmetics, one of the oldest makeup brands in Indonesia, is facing stiff competition from local and international brands, raising challenges to encourage consumers' intention to buy their products and potentially to lose their brand prestige. Hence, building positive feelings in customers is essential to drive them to buy. This study examines how influencer credibility and persuasive content affect people's desire to buy, with customer attitudes as the mediating factor. The population comprises all customers of Viva Cosmetics in Indonesia. We collected data via an online questionnaire using a quantitative approach, selecting 290 respondents through accidental sampling. The study employed PLS-SEM and analysis involving SmartPLS 4.1.0.8 to evaluate the research model and test proposed hypotheses. The importance of influencers and persuasive content lies in their power to improve customers' positive attitudes, affecting their plans to buy, making the customer's mindset a full mediator. This study adds to the theory of planned behavior by looking at local cosmetic brands and showing how customer attitude connects outside factors with buying decisions. Influencers with strong credibility and engaging content can enhance customers' emotions, a crucial factor in predicting their behavior when purchasing cosmetics. Consequently, the Viva brand must carefully choose trustworthy influencers, provide convincing content, and closely monitor consumer sentiment.
Co-Authors Anjaningrum, Widiya Dewi Fernandez, Khriz N. Lailatul Aqromi , Nur LAILATUL MAGHFIROH Murtianingsih Murtianingsih, Murtianingsih