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All Journal Binus Business Review International Journal of Artificial Intelligence Research Jurnal Mahasiswa Bina Insani Owner : Riset dan Jurnal Akuntansi Gema Wiralodra Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang JUDIMAS (Jurnal Inovasi Pengabdian Kepada Masyarakat) Jurnal Administrasi Kantor International Journal of Advanced Multidisciplinary Jurnal Siber Multi Disiplin
Indra Muis
Universitas Bina Insani
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EFEKTIFITAS IKLAN TELEVISI KPK 2012 DIUKUR DENGAN DIRECT RATING METHOD Indra Muis
JURNAL ADMINISTRASI KANTOR Vol 1 No 2 (2013): Jurnal Administrasi Kantor Bina Insani
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

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Abstract

Abstrak: Penelitian ini bertujuan untuk mengukur efektifitas pesan iklan televisi KPK versi 2012 ditinjau dari dimensi perhatian, pemahaman, respon kognitif, respon afektif, dan sikap terhadap iklan. Kuesioner disitribusikan pada 341 responden dengan metode Simple Random Sampling. Penelitian ini menemukan bahwa dimensi perhatian bernilai 3.80. pema-haman bernilai 4.02, Respon Kognitif bernilai 4.24, Respon Afektif bernilai 3,87 dan Sikap terhadap iklan bernilai 4,66. Untuk mengukur efektifitas konten ikian, nilai skala pendapat setiap variabel dikonversikan ke tabel Direct Rating dengan hasil Perhatian bernilai 15.2, Pemahaman 16.08, Kognitif 16.98, Afektif 15.48 dan Perilaku 18.64. Kelima dimensi yang telah dikonversikan kemudian dijumlahkan dan diperoleh jumlah 82.38 yang bermakna bahwa iklan TV KPK versi 2012 ini Sangat Efektif secara isi pesan. Kata Kunci: pesan ikian, perhatian, pemahaman, respon kognitif, respon afektif, sikap/terhadap iklan, pemeringkatan langsung, iklan efektif. Abstract: This study aims to measure the effectiveness of advertising messages KPK television version 2012 viewed from the dimensions of attention, understanding, cognitive response, affective response, and attitudes toward advertising. The questionnaire was distributed to 341 respondents using Simple Random Sampling method. This study found that the dimension of attention is worth 3.80. Understanding 4.02, Cognitive Response worth 4.24, Affective Response worth 3.87 and Attitudes toward advertising 4.66. To measure the effectiveness of the content of the content, the value of the scale of the opinion of each variable is converted to the Direct Rating table with the result of Attention 15.2, Understanding 16.08, Cognitive 16.98, Affective 15.48 and Behavior 18.64. The five dimensions that have been converted then summed and obtained the number of 82.38 which means that 2012 KPK TV ads is very effective in content message. Keywords: gesture, attention, understanding, cognitive response, affective response, attitude / to advertisement, direct ranking, effective advertising.
BANANA TRUNK: FROM FIBER TO PAPER Indra Muis
JURNAL ADMINISTRASI KANTOR Vol 3 No 1 (2015): Jurnal Administrasi Kantor Bina Insani
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

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Abstract

This article elaborate a social innovation practice made by a small group of people in Bandung West Java. The idea of this innovation is to use banana trunk as raw material for paper making. This article explains the manufacturing process of paper making by using banana trunks as raw material. Implementing a simple process, firstly the trunks are chopped into pieces. Next the pieces are dried under the sunshine. The dried pieces are then boiled. the next step is to blend the boiled pieces to make them jelly. the jelly is shaped in wood plates to make papers in the desired form and size. The plate are sunbathed to dry the jelly. The dried jelly now becomes papers.
The Effect of Organizational Learning and Innovation on Business Performance of SMEs of Rattan Product Manufacturing in Cirebon Regency, West Java Province, Indonesia Indra Muis
JURNAL ADMINISTRASI KANTOR Vol 2 No 1 (2014): Jurnal Administrasi Kantor Bina Insani
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

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Abstract: This research is to find out the effect of organizational learning and innovation on business performance of Small-Medium Enterprises (SMEs) manufacturing rattan products in West Java Province, Indonesia. After understanding literatures on organizational learning, innovation, and business performance. the research then formulates a model of organizational learning, innovation and business performance and defines how those variables are associated. Hypotheses on organizational learning - business performance, innovation-business performance. and learning organization-innovation association are tested. Organizational learning is measured based on 4 (four) dimensions. namely: information acquisition, information distribution, information interpretation, and behavioral and cognitive changes. Innovation is measured based on 3 (three) dimensions, namely: product and service innovation. process innovation, and innovative culture. Business performance is measured based on financial and non-financial performance of the enterprises. Validity and reliability tests are conducted by using SPSS 21. Then, the association is tested through Structural Equation Modeling (SEM) from a database of 109 SMEs in rattan product manufacturing in Cirebon Regency, West Java Province. The results show that the presence of organizational learning and innovation is associated to business performance of SMEs as stated in the proposed model. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh pembelajaran dan inovasi organisasi terhadap kinerja usaha produk rotan industri kecil menengah di Jawa Barat, Indonesia. Setelah memahami literatur tentang pembelajaran organisasi, inovasi, dan kinerja bisnis. penelitian kemudian merumuskan model pembelajaran organisasi, inovasi dan kinerja bisnis dan menentukan bagaimana variabel tersebut terkait. Hipotesis tentang pembelajaran organisasi - kinerja bisnis, inovasi-kinerja bisnis. dan asosiasi organisasi-inovasi pembelajaran diuji. Pembelajaran organisasional diukur berdasarkan 4 (empat) dimensi. yaitu: perolehan informasi, distribusi informasi, interpretasi informasi, dan perubahan perilaku dan kognitif. Inovasi diukur berdasarkan 3 (tiga) dimensi, yaitu: inovasi produk dan layanan. inovasi proses, dan budaya inovatif. Kinerja bisnis diukur berdasarkan kinerja keuangan dan non keuangan perusahaan. Uji validitas dan reliabilitas dilakukan dengan menggunakan SPSS 21. Kemudian, asosiasi diuji melalui Structural Equation Modelling (SEM) dari database 109 UKM dalam pembuatan produk rotan di Kabupaten Cirebon, Provinsi Jawa Barat. Hasil penelitian menunjukkan bahwa kehadiran pembelajaran dan inovasi organisasi dikaitkan dengan kinerja bisnis UKM sebagaimana tercantum dalam model yang diusulkan.
Assistance in using the marketplace platform for scavenger groups Lucia Ari Diyani; Kristiana Widiawati; Indra Muis
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 7, No 3 (2022): August 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v7i3.7155

Abstract

A problem in small-scale industries is the lack of marketing knowledge of digital technology. Based on this problem, this Community Service activity was carried out with the aim of increasing the knowledge of the scavenger group who are members of the Tunas Mulia Foundation, in the Bantar Gebang Integrated Waste Management Site, Bekasi. Activities are carried out through training and assistance in using sales applications through the marketplace platform. The purpose of this activity is to help increase the income of scavenger families by expanding the market through digital technology. The method used is the presentation of the material at the location of the Foundation. The material is given by the lecturer and then direct practice in making the platform is assisted by students as a companion to the participants. A total of 40 scavengers who participated in the mentoring were divided into two classes. The PKM activity was carried out for half a month, starting on December 14-30, 2021. The results of this activity were very satisfying for the participants, as seen from the results of the questionnaire and had increased the ability of participants to market their products through the marketplace and proved to significantly increase family income.
Brand image and product quality effects on customer loyalty mediated by customer satisfaction Indra Muis; Sumardiono Sumardiono; Handrean Manurung; Melia Melia
Gema Wiralodra Vol. 14 No. 3 (2023): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v14i3.585

Abstract

This qualitative research explores the interplay between brand image, product quality, customer satisfaction, and customer loyalty in the context of Bekasi batik products. The study posits that customer satisfaction is a mediating variable between customer loyalty and the independent variables of brand image and quality. Using a simple random sampling technique, data was gathered through questionnaires distributed to 100 customers at a Bekasi Batik shop located within the Bekasi City Government Office Complex, representing a population of 456 people. Data collection occurred in August 2023 at the government office complex in Bekasi city, West Java, Indonesia. The findings highlight the pivotal role of brand image, product quality, customer satisfaction, and loyalty. The research suggests that business owners in the Bekasi Batik industry should reinforce the brand image by fostering trust, incorporating added values, and cultivating prestige. Additionally, enhancing product quality through improvements in appearance, reliability, durability, and overall product attraction is recommended. The study concludes that strengthening the brand image and improving product quality is essential for fostering customer satisfaction and loyalty. These implications underscore the importance of strategic measures for Batik Bekasi businesses to thrive in a competitive market by ensuring customer contentment and building enduring loyalty.
Does Competitive Advantage Mediate Innovation Capability and Organizational Ambidexterity-Organizational Performance Relationship? Indra Muis; Puji Isyanto
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.693

Abstract

This study aims to describe innovation capability, organizational ambidexterity, competitive advantage, and organizational performance and investigate the effects of innovation capability and organizational ambidexterity on organizational performance as mediated by competitive advantage. Owners of small and medium-sized enterprises in Bekasi Municipality, West Java Province, Indonesia are the unit of study. This study employs quantitative methodologies. The research population comprised 2,186 SME businesses registered with the Government Office of Small and Medium Enterprises of Bekasi municipality, West Java Province, Indonesia. The respondents consisted of 100 SME business owners, and the sampling technique was simple random sampling. The analysis of the data using the Partial Least Square approach. The results show that innovation capability and organizational ambidexterity have positive effects on competitive advantage; innovation capability and organizational ambidexterity also have a positive direct impact on organizational performance; competitive advantage mediates the innovation capability and organizational performance relationship and also organizational ambidexterity and organizational performance relationship. SMEs owners must implement innovation capability and organizational ambidexterity to improve their competitive advantage and performance.
Exploring Small Business Sustainability Strategies: a PRISMA-Based Systematic Review Indra Muis
Jurnal Siber Multi Disiplin Vol. 3 No. 2 (2025): Jurnal Siber Multi Disiplin (Juli - September 2025)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v3i2.497

Abstract

In the face of global environmental, economic, and social challenges, small businesses are increasingly expected to adopt sustainability-oriented strategies to ensure long-term viability. This study presents a Systematic Literature Review (SLR) guided by the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework to explore and synthesize recent scholarly insights into sustainability strategies employed by small businesses. Using a rigorous search protocol across the Scopus database, 54 peer-reviewed articles published between 2019 and 2025 were selected and analysed. The findings reveal key thematic strategies, including eco-innovation, stakeholder engagement, circular economy practices, and the integration of digital technologies to enhance sustainable performance. The review also highlights critical internal and external drivers of strategy adoption, such as leadership orientation, regulatory pressures, and access to green finance. Despite the growing interest in sustainability, the review uncovers significant gaps in empirical studies from developing economies and in the measurement of long-term sustainability outcomes. The study contributes to the academic discourse by mapping existing knowledge, identifying future research directions, and offering practical implications for small business owners, policymakers, and sustainability practitioners.
The Role of Strategic Management in Enhancing University Performance in Indonesia: a SLR Approach Indra Muis
International Journal of Advanced Multidisciplinary Vol. 4 No. 2 (2025): International Journal of Advanced Multidisciplinary (July - September 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v4i2.1225

Abstract

Strategic management has emerged as a critical determinant of institutional success in higher education, especially in the context of dynamic policy environments and increasing global competition. This study aims to systematically review the role of strategic management in enhancing university performance in Indonesia using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) approach. A comprehensive literature search was conducted using Scopus and other reputable databases, focusing on peer-reviewed articles published between 2015 and 2025. A total of 45 studies met the inclusion criteria and were analysed for key themes, strategies, and outcomes. The findings reveal that strategic management practices-particularly strategic planning, leadership, governance, quality assurance, and innovation-significantly influence academic performance, institutional sustainability, and stakeholder satisfaction. Moreover, universities that align their strategic initiatives with national accreditation standards and digital transformation agendas tend to outperform their peers. This review highlights the urgent need for Indonesian higher education institutions to institutionalize strategic thinking as a continuous, evidence-based process. The study contributes to the growing body of literature on higher education management and offers practical insights for policymakers, university leaders, and education strategists.
Co-Authors Didik Setiyadi Handrean Manurung Intan Dwi Fatmaningtyas Isyanto, H. Puji Kristiana Widiawati Lucia Ari Diyani Mardi Yudhi Putra Melia Melia Muhammad Luthfi Hasbi Puji Isyanto Rita Wahyuni Arifin Solikin Solikin Solikin Solikin Sumardiono Sumardiono