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Purchasing Patterns Analysis in E-commerce: A Big Data-driven Approach and Methodological Riwayat, Andik Adi Putra; Susilawati, Agnes Dwita; Naqiah, Zakiyyatun
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 1 (2024): APRIL 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i1.2384

Abstract

This research aims to analyze purchasing patterns in e-commerce using a Big Data-based approach and data analysis methods. Leveraging advanced technology and analytical methodology, this research explores consumer behavior, market trends, and factors influencing purchasing decisions in e-commerce. Through collecting transaction data from leading e-commerce platforms and applying rigorous data analysis techniques, this research identifies significant patterns and provides valuable insights for e-commerce companies. This research shows that big data has great potential in understanding consumer behavior and market trends in e-commerce. In contrast, sophisticated data analysis methods are essential in interpreting the large and complex data generated by e-commerce. The findings of this research significantly contribute to the development of the e-commerce industry by helping companies improve their marketing strategies and business decision-making. However, this research also needs help, as it requires data analysis skills and privacy issues. To overcome these challenges, collaboration between researchers, e-commerce companies, and governments is needed to develop the necessary data analysis expertise and ensure that consumer data is managed securely and ethically. Thus, this research provides a more holistic view of consumer behavior and market dynamics in e-commerce, assisting companies and policymakers in addressing challenges and opportunities in an ever-evolving landscape.
PENGARUH STRES KERJA DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING DI PT SHELTER NUSA INDAH SURABAYA Riwayat, Andik Adi Putra; Prasetyo, Indra
Jurnal Manajerial Bisnis Vol 7 No 2 (2024): Jurnal Manajerial Bisnis
Publisher : Prodi Magister Manajemen Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37504/jmb.v7i2.610

Abstract

This research aims to analyze the influence of work stress and job satisfaction on employee performance with organizational commitment as an intervening variable at PT Shelter Nusa Indah Surabaya. Quantitative methods were used in this research with a population of 97 employees, all of whom were used as respondents. The results of the research show that work stress has a significant effect on organizational commitment, job satisfaction has no significant effect on organizational commitment, work stress has a significant effect on employee performance, job satisfaction has no significant effect on employee performance, organizational commitment has a significant effect on employee performance, work stress has an indirect effect . on employee performance through organizational commitment, job satisfaction has an indirect effect on performance through organizational commitment.