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All Journal International Journal Software Engineering and Computer Science (IJSECS)
Naqiah, Zakiyyatun
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Computer Science & IT

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Purchasing Patterns Analysis in E-commerce: A Big Data-driven Approach and Methodological Riwayat, Andik Adi Putra; Susilawati, Agnes Dwita; Naqiah, Zakiyyatun
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 1 (2024): APRIL 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i1.2384

Abstract

This research aims to analyze purchasing patterns in e-commerce using a Big Data-based approach and data analysis methods. Leveraging advanced technology and analytical methodology, this research explores consumer behavior, market trends, and factors influencing purchasing decisions in e-commerce. Through collecting transaction data from leading e-commerce platforms and applying rigorous data analysis techniques, this research identifies significant patterns and provides valuable insights for e-commerce companies. This research shows that big data has great potential in understanding consumer behavior and market trends in e-commerce. In contrast, sophisticated data analysis methods are essential in interpreting the large and complex data generated by e-commerce. The findings of this research significantly contribute to the development of the e-commerce industry by helping companies improve their marketing strategies and business decision-making. However, this research also needs help, as it requires data analysis skills and privacy issues. To overcome these challenges, collaboration between researchers, e-commerce companies, and governments is needed to develop the necessary data analysis expertise and ensure that consumer data is managed securely and ethically. Thus, this research provides a more holistic view of consumer behavior and market dynamics in e-commerce, assisting companies and policymakers in addressing challenges and opportunities in an ever-evolving landscape.
Co-Authors Riwayat, Andik Adi Putra Susilawati, Agnes Dwita