Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Finance Management
Panus, P.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Influence of Liquidity and Sales Growth on Capital Structure in Manufacturing Companies on The Indonesian Stock Exchange Pratiwi Ar, Dhita; Nurfadilah, N.; Ramlah, R.; Lawalata, Izzac L.D; Panus, P.
Golden Ratio of Finance Management Vol. 4 No. 2 (2024): April - September
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v4i2.485

Abstract

This study aimed to determine the effect of liquidity and sales growth on capital structure. The research population is food and beverage manufacturing companies listed on the Indonesia Stock Exchange for 2017 - 2021. The research sample was six companies. Data was analyzed using linear regression and processed using the IBM SPSS 25 program. The results showed that the partial Current Ratio negatively and significantly affects the Equity Ratio. Meanwhile, sales growth has no significant impact on Debt-to-equity Ratios in food and beverage companies.
The Role of Emotional Storytelling in Product Promotional Videos on Purchase Intention: A Systematic Literature Review with Emphasis on Skincare Service Products Sujatmiko, S.; Mattarima, M.; Panus, P.; Samalam, Abdul Gafar; Lawalata , Izaac L.D
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1492

Abstract

This study aims to systematically examine the role of emotional storytelling in product promotional videos and its influence on consumers' purchase intention, with a particular emphasis on skincare service products. Emotional storytelling has emerged as a persuasive marketing strategy that leverages affective narratives to foster consumer-brand relationships, build trust, and enhance behavioral responses. Given the increasing prevalence of emotionally driven promotional content across digital platforms, especially within the visually rich skincare industry, this research conducts a structured literature review to synthesize theoretical perspectives and empirical findings. Utilizing a descriptive quantitative approach, this study reviewed 30 peer-reviewed articles published between 2000 and 2024, focusing on emotional narrative structures, psychological mechanisms, and behavioral outcomes. The findings indicate that emotional storytelling positively impacts consumer purchase intention by fostering narrative transportation, emotional contagion, and perceived authenticity. Specifically, narrative coherence, emotional valence, and brand relatability were identified as key drivers of consumer engagement. In the skincare sector, emotionally charged videos that depict transformation, self-care, and identity alignment proved to be especially effective in motivating purchasing behavior. Moreover, platform-specific dynamics such as video format and interactivity were found to moderate storytelling effectiveness. The study contributes to the theoretical development of affective marketing and offers practical guidance for brands aiming to craft emotionally resonant promotional content. It also proposes a conceptual framework for future empirical testing on emotional storytelling and consumer behavior in the context of beauty and self-care services.
The Influence of Liquidity and Sales Growth on Capital Structure in Manufacturing Companies on The Indonesian Stock Exchange Pratiwi Ar, Dhita; Nurfadilah, N.; Ramlah, R.; Lawalata, Izzac L.D; Panus, P.
Golden Ratio of Finance Management Vol. 4 No. 2 (2024): April - September
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grfm.v4i2.485

Abstract

This study aimed to determine the effect of liquidity and sales growth on capital structure. The research population is food and beverage manufacturing companies listed on the Indonesia Stock Exchange for 2017 - 2021. The research sample was six companies. Data was analyzed using linear regression and processed using the IBM SPSS 25 program. The results showed that the partial Current Ratio negatively and significantly affects the Equity Ratio. Meanwhile, sales growth has no significant impact on Debt-to-equity Ratios in food and beverage companies.
Co-Authors Lawalata , Izaac L.D Lawalata, Izzac L.D Mattarima, M. Nurfadilah, N. Pratiwi AR, Dhita Ramlah, R. Samalam, Abdul Gafar Sujatmiko, S.