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All Journal Movere Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Manajemen dan Ekonomi Terapan Advances in Management & Financial Reporting Vifada Management and Digital Business
Samalam, Abdul Gafar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Kartu Pra Bayar Telkomsel PT. Telkomsel (Studi Kasus Konsumen PT. Telkom Akses Makassar) Husni, M. Fahrul; Samalam, Abdul Gafar
Jurnal Manajemen dan Ekonomi Terapan Vol. 1 No. 2 (2023): Oktober 2023
Publisher : Yayasan Insan Literasi Cendekia (INLIC) Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jmet.v1i2.94

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Marketing Mix Terhadap Loyalitas Konsumen Kartu Telkomsel PraBayar (Studi Kasus pada Konsumen PT. Telkom Akses Makassar). Jenis penelitian yang digunakan adalah penelitian kuantitatif, dimana data yang dinyatakan dalam angka dan analisis dengan teknik statistik. Sampel penelitian berjumlah 35 responden. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa uji validitas dan uji reliabilitas. Pengujian hipotesis dengan menggunakan analisis regresi linier sederhana. Hasil penelitian menunjukkan bahwa marketing mix berpengaruh secara signifikan terhadap Loyalitas Konsumen. Berdasarkan hasil signifikan bahwa variabel marketing mix (X) memiliki nilai t hitung sebesar 5,373 dengan taraf signifikansi 0.000 berdasarkan hasil tersebut dapat  diketahui bahwa H1 diterima  dan H0 ditolak. Variabel X memiliki t hitung yakni 5,373 dengan t tabel = 1,684 (df 33 dengan signifikansi 0,05). jadi t hitung > t tabel sehingga dapat disimpulkan bahwa variabel marketing mix (X) memiliki kontribusi yang berpengaruh terhadap Loyalitas Konsumen (Y).
Evaluation of Liquidity, Capital Structure, and Risk Management Challenges in Maintaining Company Financial Stability Muchsidin, Feronika Fungky; Ramlah, Ramlah; Samalam, Abdul Gafar; Wahab, Abdul; Lawalata, Izaac L D
Advances in Management & Financial Reporting Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i3.585

Abstract

Purpose: This research aims to evaluate the challenges companies face in maintaining financial stability through the integrated management of liquidity, capital structure, and risk management. The study examines how these elements interact and impact corporate financial resilience, particularly during periods of global economic uncertainty. Research Method: The study adopts a qualitative systematic literature review approach, analyzing recent research and theoretical frameworks related to liquidity management, capital structure, and risk management. This method enables a comprehensive examination of how these financial elements contribute to overall corporate stability across various sectors, with a primary focus on the e-commerce industry. Results and Discussion: The research reveals that effective liquidity management enables companies to meet their short-term obligations while maintaining operational flexibility. A balanced capital structure reduces financial risks, while proactive risk management strategies, such as hedging and diversification, mitigate exposure to market volatility. The integration of these elements allows firms to navigate economic disruptions more effectively. Additionally, the role of technology in enhancing real-time financial decision-making is emphasized as a critical factor in maintaining long-term financial stability. Implications: The study highlights the practical and managerial importance of adopting an integrated approach to liquidity, capital structure, and risk management. Business leaders are encouraged to leverage digital technologies to enhance financial management practices, ensuring corporate resilience in a rapidly changing global market. Policymakers can also use these insights to inform regulatory frameworks that support the financial stability of various industries.
The Role of Emotional Storytelling in Product Promotional Videos on Purchase Intention: A Systematic Literature Review with Emphasis on Skincare Service Products Sujatmiko, S.; Mattarima, M.; Panus, P.; Samalam, Abdul Gafar; Lawalata , Izaac L.D
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1492

Abstract

This study aims to systematically examine the role of emotional storytelling in product promotional videos and its influence on consumers' purchase intention, with a particular emphasis on skincare service products. Emotional storytelling has emerged as a persuasive marketing strategy that leverages affective narratives to foster consumer-brand relationships, build trust, and enhance behavioral responses. Given the increasing prevalence of emotionally driven promotional content across digital platforms, especially within the visually rich skincare industry, this research conducts a structured literature review to synthesize theoretical perspectives and empirical findings. Utilizing a descriptive quantitative approach, this study reviewed 30 peer-reviewed articles published between 2000 and 2024, focusing on emotional narrative structures, psychological mechanisms, and behavioral outcomes. The findings indicate that emotional storytelling positively impacts consumer purchase intention by fostering narrative transportation, emotional contagion, and perceived authenticity. Specifically, narrative coherence, emotional valence, and brand relatability were identified as key drivers of consumer engagement. In the skincare sector, emotionally charged videos that depict transformation, self-care, and identity alignment proved to be especially effective in motivating purchasing behavior. Moreover, platform-specific dynamics such as video format and interactivity were found to moderate storytelling effectiveness. The study contributes to the theoretical development of affective marketing and offers practical guidance for brands aiming to craft emotionally resonant promotional content. It also proposes a conceptual framework for future empirical testing on emotional storytelling and consumer behavior in the context of beauty and self-care services.
ANALISIS PROFITABILITAS PADA PT BLUE BIRD Tbk. PERIODE 2018-2021 DENGAN MENGGUNAKAN METODE DU PONT SYSTEM Djabir D, Muhammad; Yasin, Mohamad; Samalam, Abdul Gafar; Susanto, Setya Egha; Mirna, Mirna
Movere Journal Vol. 5 No. 02 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v5i02.394

Abstract

: PT Blue Bird Tbk. adalah salah satu perusahaan penyedia jasa transportasi yang telah lama merajai dunia transportasi taksi di berbagai kota di Indonesia. Di tahun 2014, sebelum muncul banyaknya transportasi berbasis online, PT Blue Bird Tbk. sudah mempunyai aplikasi Taxi Mobile Reservation yang dapat di akses pada masa itu. PT Blue Bird Tbk. merupakan perusahaan transportasi merajai dunia taxi selain PT Express Transindo Tbk. (TAXI). Transportasi basis online yang telah berhasil merajai pasar pada tahun 2016 hingga kini, maka PT Blue Bird Tbk. memutar strategi dengan mencoba keberuntungan dengan cara berkolaborasi dengan taksi online dan menjalankan strategi yang baru, PT Blue Bird Tbk. mencoba untuk menaikkan pasar dengan lebih baik agar mendapatkan profit dari tahun sebelumnya. Dalam menghadapi persaingan, perusahaan dituntut untuk mampu membuat keputusan keuangan yang efektif. Keputusan keuangan yang efektif diperlukan didalam sebuah perusahaan untuk menghasilkan laba. Oleh karena itu, untuk mengetahui efesiensi perusahaan maka perlu dilakukan evaluasi kinerja keuangan. Untuk melakukan evaluasi kinerja keuangan maka dapat dilakukan dengan beberapa cara diantaranya dengan menganalisis laporan keuangan. Oleh itu, penelitian ini bertujuan untuk mengetahui dan menganalisa tingkat profitabilitas yang diperoleh PT Blue Bird Tbk. Adapun metode analisis yang digunakan adalah deskriptif kuantitatif dengan menggunakan analisis Du Pont System. Hasil penelitian menunjukkan bahwa terjadi fluktuasi Return On Investment pada PT Blue Bird Tbk. Profitabilitas yang diukur dengan menggunakan metode du pont system menunjukkan penurunan pada Return On Investmen selama tiga tahun, yang dikarenakan terjadinya penurunan pada laba bersih dan terjadi fluktuasi terhadap total aset. Perusahaan dapat meningkatkan Return On Investmen pada tahun 2020 dikarenakan terjadinya peningkatan pada laba bersih dan penurunan pada total aset.
Strategic Management in Multinational Enterprises: A Literature Analysis Hamdat, Aminuddin; B, Ceskakusumadewi; Samalam, Abdul Gafar; Susanto, Setya Ega; Rizal, Muhammad
Vifada Management and Digital Business Vol. 1 No. 2 (2024): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/13tna293

Abstract

This study examines entry mode strategies within multinational enterprises (MNEs) through a comprehensive literature analysis, aiming to elucidate the dynamic nature of the global business landscape and its implications for strategic management. Utilizing a blend of quantitative and qualitative methodologies alongside theoretical frameworks such as transaction cost economics and the eclectic paradigm, the research explores factors influencing entry mode selection and execution across diverse international markets. Findings highlight the critical role of strategic agility and adaptability in effectively navigating regulatory environments, cultural nuances, and competitive dynamics. Strategic alliances, partnerships, and collaborative networks emerge as pivotal mechanisms for MNEs to harness external resources, mitigate risks, and capitalize on emerging opportunities. Moreover, digital technologies are increasingly vital in facilitating seamless coordination and customization of entry-mode strategies, empowering MNEs to respond swiftly to evolving market conditions. The study underscores the importance of aligning entry mode strategies with organizational objectives and market dynamics, emphasizing the need for MNEs to balance global integration with local responsiveness. Practical implications include guidance for managerial decision-making, reinforcing the notion that adaptability and strategic alignment are pivotal in sustaining competitive advantage in diverse global markets.
The Impact of Management Information Systems on Decision-Making Efficiency Hamdat, Aminuddin; B, Ceskakusumadewi; Samalam, Abdul Gafar; Rizal, Muhammad; Lawalata, Izaac L.D
Vifada Management and Digital Business Vol. 1 No. 2 (2024): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/qpw1rq78

Abstract

This study investigates the impact of Management Information Systems (MIS) on organizational decision-making efficiency. It aims to explore how MIS enhances decision-making processes by providing real-time data and comprehensive analytics, aligning with organizational goals, and leveraging advanced technologies like AI and cloud computing. The research employs a mixed-method approach, combining qualitative and quantitative data. Surveys were conducted among senior managers and IT professionals across various sectors to gather insights into MIS's practical applications and challenges. Additionally, a review of theoretical frameworks, such as the Technology Acceptance Model (TAM) and the Resource-Based View (RBV), was undertaken to contextualize the empirical findings. The findings reveal that MIS significantly enhances decision-making efficiency by providing timely and relevant information. Real-time data capabilities and advanced analytics enable managers to make informed decisions quickly, improving organizational agility and responsiveness. Empirical evidence suggests that organizations with integrated and strategically aligned MIS report higher decision accuracy and speed. However, the effectiveness of MIS is contingent on contextual factors like organizational culture and user proficiency. Integrating AI-driven analytics and cloud computing further amplifies MIS capabilities, though continuous technological updates are necessary to maintain system relevance and effectiveness. The study underscores the critical role of MIS in modern business environments, emphasizing the need for strategic alignment and integration with organizational goals. Organizations should invest in advanced MIS technologies, comprehensive training programs, and robust data governance practices for optimal outcomes. These investments are crucial for leveraging MIS to enhance decision-making efficiency, fostering more agile and competitive organizations.
Co-Authors Abdul Wahab B, Ceskakusumadewi Djabir D, Muhammad Hamdat, Aminuddin Lawalata , Izaac L.D Lawalata, Izaac L D Lawalata, Izaac L.D M. Fahrul Husni Mattarima, M. Mirna Mirna Muchsidin, Feronika Fungky MUHAMMAD RIZAL Panus, P. Ramlah Ramlah Sujatmiko, S. Susanto, Setya Ega Susanto, Setya Egha Yasin Mohamad