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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset
Ahmad Faisol Amir
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Home Industry “Donat Paha Ayam” Ahmad Faisol Amir; Yustina Chrismardani
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 1 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i1.1006

Abstract

Determining a good strategy in facing competition in the market is one of the keys to the company's success in marketing its goods and services. One of the business world where the level of competition is currently increasing from year to year is the production of home industries in the form of food, one of which is the home industry of chicken thigh donuts. a good marketing strategy in order to increase the volume of sales in each of its products so as to get the maximum profit or profit for the sustainability of the business to improve and develop. The type of research used in this research is qualitative research. The marketing strategy applied by the Chicken Thigh Donut Home Industry to increase its sales volume and the ability to compete for its products has been going well by paying attention to the quality of quality products and setting the selling price of the product that is not too high, but the distribution and promotion channels are carried out in a simple manner that needs to be developed again so that can escalate into a bigger business. Efforts that must be made by the Chicken Thigh Donut Home Industry so that its business activities run well and optimally are by establishing the right marketing strategy and having more competitive advantages that can increase sales volume and product competitiveness.
Manajemen Perubahan Di Era VUCA Rani Afkarina; Cindi Septianza; Ahmad Faisol Amir; Mochammad Isa Anshori
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 6 (2023): November : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i6.332

Abstract

Change management in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era has become increasingly important in dealing with business dynamics that change rapidly and unexpectedly. This era is characterized by continuous change, external uncertainty, the complexity of the business environment, and information ambiguity. This study uses the literature study method to explore the concepts and practices of change management that are effective in dealing with the instability and uncertainty of the business environment. Through the research method of literature study, the authors analyze various sources of literature which include change management theories, as well as case studies of the implementation of change management in various organizations. This article highlights the importance of organizational adaptation to rapid and unpredictable environmental change. The study results emphasize continuous adaptation and innovation as the keys to success in the face of constant change. In addition, this article provides insight into how organizations can turn VUCA challenges into opportunities for sustainable growth and development.
Co-Authors Anshori, Mochammad Isa Cindi Septianza Rani Afkarina Yustina Chrismardani