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All Journal Jurnal Manajemen dan Ekonomi Kreatif Cidea Journal
Mochamad Hangga Novian
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Decision Sciences, Operations Research & Management

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Studi Kepuasan Konsumen Pada Honda AHASS di Semarang Mochamad Hangga Novian
CiDEA Journal Vol. 3 No. 1 (2024): Juni:CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1863

Abstract

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.
FAKTOR FAKTOR YANG MEMPENGARUHI IMPULSE BUYING PADA MASA PANDEMI COVID-19 FACTORS AFFECTING IMPULSE BUYING DURING THE COVID-19 PANDEMIC Mochamad Hangga Novian
CiDEA Journal Vol. 1 No. 1 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v1i1.80

Abstract

Soft Kopi adalah sebuah kedai kopi yang berlokasi di Kendal. Seperti kebanyakan kedai kopi lainnya, Soft kopi ini menyediakan berbagai macam seduhan kopi dan menu andalannya. Dalam aktivitas usahanya peneliti menemukan beberapa masalah dalam pemasarannya. Hambatan yang dihadapi Kedai Kopi Soft Kopi dimasa pandemi adalah tingkat penjualan. Adapun tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh karakteristik produk dan karakteristik pemasaran terhadap Impulse Buying di kedai kopi Soft Kopi Kendal. Berdasarkan data yang diperoleh dari hasil penelitian,menunjukan bahwa kualitas produk yang disajikan oleh kedai kopi Soft Kopi semuanya sudah baik, ini artinya kedai dapat memuaskan konsumen yang datang berkunjung, namun ada beberapa aspek yang membuat konsumen sedikit tidak puas untuk berkunjung ke kedai kopi. Saran yang dapat diberikan pada pemilik Soft Kopi diharapkan dapat meningkatkan kembali strategi pemasaran yang lebih baik sehingga dapat menarik pelanggan baru untuk berkunjung ke Soft Kopi.
Pengaruh Pemasaran Digital dan Kualitas Sumber Daya Manusia Terhadap Pengembangan Umkm di Kabupaten Demak Mochamad Hangga Novian
CiDEA Journal Vol. 1 No. 2 (2022): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v2i1.1031

Abstract

This research aims to examine the development of MSMEs in Demak Regency from a review of digital marketing and the quality of human resources. This research uses an explanatory method with a population of MSME actors in Demak Regency and a sample of 100 respondents. The results of the study show that: (1) There is an influence of digital marketing on the development of MSMEs in Demak Regency. (2) There is an influence on the quality of human resources on the development of MSMEs in Demak Regency. (3) There is an influence of digital marketing and the quality of human resources on the development of MSMEs in Demak Regency. The contribution of digital marketing and human resources variables to the development of MSMEs in Demak Regency is 66.40%, while 33.60% is influenced by other factors outside the research. Based on the results of this research, it can be concluded that digital marketing and the quality of human resources are important factors influencing the development of MSMEs in Demak Regency. Digital marketing can help MSMEs to reach a wider market and increase sales, while the quality of human resources can help MSMEs to develop innovative and quality products and services. Recommendations that can be given to improve MSME development in Demak Regency are: (1) The government and related agencies need to provide training and assistance to MSMEs to improve digital marketing capabilities and quality human resources. (2) MSMEs need to utilize digital technology to market their products and services. (3) MSMEs need to improve the quality of their products and services in order to compete in an increasingly competitive market
Studi Kepuasan Konsumen Pada Honda AHASS di Semarang Mochamad Hangga Novian
CiDEA Journal Vol. 3 No. 1 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i1.1863

Abstract

This study aims to analyze the effect of service quality and brand image on customer satisfaction at Honda AHASS Semarang. Data was collected through a survey of 45 respondents who are customers of Honda AHASS Semarang. The data analysis technique used is product moment analysis and multiple correlation. The results showed that service quality and brand image together had a significant effect on customer satisfaction. Service quality has a greater influence than brand image. The dimension of service quality that has the most influence on customer satisfaction is the reliability dimension, then the dimensions of responsiveness, assurance, empathy, and finally the caring dimension. The implication of this research is that Honda AHASS in Semarang needs to continue to improve its service quality, especially in the dimensions of reliability, responsiveness, assurance, empathy, and care. In addition, Honda AHASS in Semarang also needs to maintain its brand image to remain positive in the eyes of consumers.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI TOKO BATIK KATURA KABUPATEN CIREBON Mochamad Hangga Novian
CiDEA Journal Vol. 3 No. 2 (2024): CiDEA Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/cideajournal.v3i2.2525

Abstract

Abstract. This study examines the impact of product quality and price on consumer satisfaction at Toko Batik Katura, Cirebon Regency, aiming to provide relevant strategies to enhance customer loyalty. An explanatory research method was employed to explain the causal relationship between product quality, price, and consumer satisfaction variables. Data collection was conducted through direct observation, questionnaires using a Likert scale, and documentation, involving 100 respondents selected through purposive sampling. The results indicate that product quality and price significantly influence consumer satisfaction, with a correlation coefficient of 0.9938 and a determination coefficient of 98.76%. This study recommends product innovation development, flexible pricing strategies, service quality improvements, and the utilization of digital platforms as part of a modern marketing approach. Keywords: Product Quality, Price, Consumer Satisfaction, Customer Loyalty, Marketing Strategy, Digital Platforms, Product Innovation, Service Quality, Explanatory Research. Abstrak. Penelitian ini mengkaji dampak kualitas produk dan harga terhadap kepuasan konsumen di Toko Batik Katura, Kabupaten Cirebon, dengan tujuan untuk memberikan strategi yang relevan guna meningkatkan loyalitas pelanggan. Dalam penelitian ini, metode explanatory research digunakan untuk menjelaskan hubungan kausal antara variabel kualitas produk, harga, dan kepuasan konsumen. Pengumpulan data dilakukan melalui observasi langsung, kuesioner dengan skala Likert, dan dokumentasi, melibatkan 100 responden yang dipilih secara purposive sampling. Hasil menunjukkan bahwa kualitas produk dan harga secara signifikan memengaruhi kepuasan konsumen, dengan koefisien korelasi sebesar 0,9938 dan koefisien determinasi sebesar 98,76%. Penelitian ini merekomendasikan pengembangan inovasi produk, strategi harga yang fleksibel, peningkatan kualitas layanan, serta pemanfaatan platform digital sebagai bagian dari pendekatan pemasaran modern. Kata kunci: Kualitas Produk, Harga, Kepuasan Konsumen, Loyalitas Pelanggan, Strategi Pemasaran, Platform Digital, Inovasi Produk, Kualitas Layanan, Penelitian Eksplanatori.
Pengaruh Kualitas Produk Dan Harga Produk Terhadap Kepuasan Konsumen Batik Tulis Jasmine Khas Grobogan Mochamad Hangga Novian
Jurnal Manajemen dan Ekonomi Kreatif Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v2i1.332

Abstract

This study aims to analyze the effect of product quality and product price on consumer satisfaction of jasmine batik typical of Grobogan. In testing whether there is a relationship between Product Quality and Price Indicators on Customer Satisfaction, researchers use explanatory quantitative methodology. This study took a population based on data from the National Civil Service Agency (BKN), namely the number of civil servants in Grobogan Regency in 2023 was 11,545 people, consisting of 4,914 male employees and 6,886 female employees. The results showed that there was a positive and significant effect of product quality on customer satisfaction of Batik Tulis Jasmine through the results of correlation and product moment testing. Then, it was found that there was a positive and significant effect of product price on consumer satisfaction of Batik Tulis Jasmine through the results of correlation and product moment testing. Researchers also found that there is a positive and significant effect of product quality and product price on customer satisfaction of Batik Tulis Jasmine through the results of multiple correlation testing.
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