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All Journal Journal La Bisecoman Indonesian Journal of Islamic Economics and Business MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman Alif Lam: Journal of Islamic Studies and Humanities Journal of Artificial Intelligence and Digital Business Jurnal Sains Sistem Informasi Al Birru: Jurnal Keuangan dan Perbankan Syariah Al Qardhu Jurnal Ekonomi dan Bisnis Islam
Muhammad Sapwan Suhadi
Insitut Agama Islam Hamzanwadi Pancor
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Al Qardhu Jurnal Ekonomi dan Bisnis Islam

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ANALYSIS OF PRODUCT INNOVATION MODELS IN INCREASING CUSTOMER INTEREST IN BMT TUNAS HARAPAN SYARIAH Muhammad Sapwan
Al-Qardhu Vol. 3 No. 01 (2024): (September) JURNAL AL-QARDHU
Publisher : Fakultas Syariah IAI Hamzanwadi Pancor, Lombok Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37216/alqardhu.v3i01.1641

Abstract

The aim of this research is to determine the product innovation model in increasing customer interest in BMT Tunas Harapan Syariah. To find out more deeply, what innovation models are used by BMT to increase customer loyalty. Researchers also used qualitative research methods, where the research results showed that the existing innovation model at Tunas Harapan Syariah showed that the procedures and processes were easier. Where customers are pampered by BMT both in terms of service system and so on. There are three products innovated by BMT, such as: education savings, marriage savings, qurban savings. Where in these three products innovation was carried out by providing bonuses which created improvements both in terms of customers and improvements for BMT. The obstacles experienced in innovating products at BMT Tunas Harapan Syariah are the old system so that customers do not know and do not understand the system.
ANALYSIS OF PRODUCT INNOVATION MODELS IN INCREASING CUSTOMER INTEREST IN BMT TUNAS HARAPAN SYARIAH Sapwan, Muhammad
Al-Qardhu Vol. 3 No. 01 (2024): (September) Jurnal Al-Qardhu
Publisher : Fakultas Syariah IAI Hamzanwadi Pancor, Lombok Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37216/alqardhu.v3i01.1641

Abstract

The aim of this research is to determine the product innovation model in increasing customer interest in BMT Tunas Harapan Syariah. To find out more deeply, what innovation models are used by BMT to increase customer loyalty. Researchers also used qualitative research methods, where the research results showed that the existing innovation model at Tunas Harapan Syariah showed that the procedures and processes were easier. Where customers are pampered by BMT both in terms of service system and so on. There are three products innovated by BMT, such as: education savings, marriage savings, qurban savings. Where in these three products innovation was carried out by providing bonuses which created improvements both in terms of customers and improvements for BMT. The obstacles experienced in innovating products at BMT Tunas Harapan Syariah are the old system so that customers do not know and do not understand the system.
Co-Authors Aini, Ruqyal Bryan Samperura Gunawan, M. Indra Hastuti, Yuliana Heri Hadi Saputra Hosfaikoni Hadi, Nizar Jalil, Muh. Rabbul Khairul Fatihin, Muh. Muh. Khairul Fatihin Noviana Riza Yuyun Andriani