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All Journal Jurnal Pengabdian Kepada Masyarakat Ungu ( Abdi Ke Ungu) Journal of Agribusiness Science and Rural Development Innovative: Journal Of Social Science Research
Khoiriah, Umi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Other

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Journal : Journal of Agribusiness Science and Rural Development

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Preferensi Konsumen Terhadap Kue Wingko Babat Produksi UMKM di Lamongan Khoiriah, Umi; Fauziyah, Elys
Journal of Agribusiness Science and Rural Development Vol. 4 No. 1 (2024): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/2z617a79

Abstract

Wingko Babat MSME is one of the MSMEs that produces traditional food, which is mostly produced by home industries in the Babat District area, specifically in Lamongan Regency. One effort that can be made to develop Wingko Babat MSMEs is to pay attention to consumer preferences. This research aims to analyze consumer preferences for wingko products made by MSMEs in Lamongan and analyze the attributes that are considered important in purchasing wingko products. The sample in this study was 96 people, taken using the accidental sampling method. The analytical tool used in this research is conjoint which is used to assess consumer preferences. The results of the research show that when purchasing wingko tripe, the preferred attributes are wingko products with a price of Rp. 2000, original/coconut taste, large size (400g), aluminum foil packaging, soft texture, wet wingko differentiation, flat round shape and sales service delivery order.
Co-Authors Anggista Putri, Nopi Anggraini, Diana Anwar, Yusrijal Azizca Aldiana, Merri Butar-Butar, Sabungan Dwita, Tamara Elys Fauziyah ISWAHYUDI ISWAHYUDI Juanda, Ilham Kirana Putri, Dian Meitasari, Reza Nursafitri, Intan Prilly Make, Jeanny Rohela, Rohela RR. Ella Evrita Hestiandari Siregar, Emil Salim Turlastri, Ike