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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Social Science and Education Golden Ratio of Data in Summary Indonesian Journal of Classroom Action Research (IJCAR) Journal of Management and Informatics Indonesian Journal of Health Research and Development Advances in Human Resource Management Research Advances in Business & Industrial Marketing Research Advances in Healthcare Research Advances in Community Services Research Journal of Indonesian Health Policy and Administration Vokasi UNESA Bulletin of Engineering, Technology and Applied Science IJITL
Willie, Michael Mncedisi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Brand Repositioning and Diversity: A Case Study of Lucky Dube Willie, Michael Mncedisi
Advances in Business & Industrial Marketing Research Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i2.425

Abstract

Purpose: This study examines Lucky Dube’s brand repositioning from Mbaqanga to reggae, highlighting how it expanded his global reach while preserving his African identity. Research Design and Methodology: A qualitative approach, including a literature review and case studies, applies branding theories such as cultural branding and Aaker’s Brand Equity Model to assess Dube’s market expansion. Findings and Discussion: Key factors in Dube’s success include authenticity, audience engagement, and strategic communication, demonstrating how artists can broaden their appeal while maintaining cultural identity. Implications: The study offers branding insights applicable across industries, emphasizing authenticity, targeted engagement, and strategic communication to strengthen brand equity.
Isuzu and Nogwaja: A Strategic Partnership in Brand Identity Willie, Michael Mncedisi
Advances in Business & Industrial Marketing Research Vol. 3 No. 3 (2025): June - September
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/abim.v3i3.444

Abstract

Purpose: This study explores the strategic partnership between Isuzu and adventurer Nogwaja, examining how it enhances Isuzu's brand identity while deepening consumer engagement through influencer marketing. Research Design and Methodology: This study utilized qualitative research methodology, incorporating a scoping literature review and case studies to examine the effectiveness of branding strategies in the automotive industry. It focused on Aaker's Brand Equity Model and the impact of partnerships, like Isuzu's collaboration with influencers, on brand perception and market appeal. Findings and Discussion: The partnership's success is attributed to authenticity, emotional engagement, and strategic communication. Nogwaja's alignment with Isuzu's values of adventure, resilience, and endurance strengthens the brand's credibility and fosters deeper consumer trust. Additionally, incorporating vernacular language and engaging on social media allows Isuzu to connect with local consumers and resonate with younger, adventure-driven audiences. Experiential marketing, exemplified by live events like the Mzansi Off-road Festival, further solidifies Isuzu's image as a high-performance, reliable brand. Implications: The study highlights the importance of authenticity, targeted engagement, and strategic brand positioning. It offers insights that can be applied across industries, particularly in leveraging influence partnerships and experiential marketing to enhance brand equity and long-term consumer loyalty. The Adventure-Brand Evolution Model developed from this study provides a framework for integrating emotional connection and cultural relevance in brand strategies.
Enhancing Service Innovation: A Strategic Framework for Improved Healthcare Delivery Willie, Michael Mncedisi
Advances in Community Services Research Vol. 3 No. 2 (2025): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v3i2.498

Abstract

Purpose: To develop a strategic framework that enhances service innovation within South African medical schemes by examining micro- and macro-level factors influencing innovation capacity and competitiveness, addressing the need for accessible and affordable healthcare. Research Design and Methodology: A literature review guided by Willie’s Service Innovation Enabler (WSIE) framework was conducted, drawing on peer-reviewed articles, policy documents, and case studies relevant to South Africa’s healthcare system, focusing on digital transformation and regulatory trends. Findings and Discussion: Key enablers included leadership support, favorable regulation, and scheme size. Smaller schemes leveraged technologies like telemedicine effectively. COVID-19 accelerated digital adoption, though regulatory complexity and organizational resistance often impeded innovation efforts. Implications: Leadership-driven innovation strategies, supported by digital tools, are essential for improving service delivery. Supportive policy environments and further research are needed to assess long-term impacts on patient outcomes while addressing internal barriers to change within medical schemes.
Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis Willie, Michael Mncedisi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.403

Abstract

Service quality is vital in determining customer satisfaction and loyalty across industries. This paper comprehensively reviews service quality as a mediator variable, synthesising existing literature on its theoretical underpinnings, empirical evidence, and practical implications. Traditional service quality dimensions like reliability and responsiveness are discussed alongside emerging dimensions like accessibility and communication. The application of the SERVQUAL model across different industries is examined, highlighting its utility and addressing limitations, particularly in healthcare. Challenges related to standardisation, intangible aspects of care, limited scope, dynamic care delivery, biases in patient responses, lack of generalizability, and contextual factors in telemedicine are discussed. Tailored approaches considering industry-specific dynamics and customer needs are recommended to enhance service quality assessment and management.
Optimizing Marketing Strategies and Expenses in Medical Schemes, South Africa: Challenges and Solutions Willie, Michael Mncedisi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.445

Abstract

Marketing strategies and expenses are crucial for businesses' success and growth in today's dynamic marketplace. This paper explores the importance of targeted marketing efforts aimed at specific audiences and delivering high-quality products at competitive prices. However, challenges persist in the medical scheme sector, where transparency and specificity in marketing expenses are lacking, hindering the assessment of their value to customers. Despite acknowledging various reasons for stagnant membership, including affordability and entry barriers, notable increases in marketing expenses within medical schemes have complicated the situation. Poor marketing strategies have been associated with organizational underperformance, particularly within medical schemes with disproportionately high marketing expenses, often leading to failure due to governance shortcomings. Moving forward, prioritizing the development of strong brand identities, clear messaging, and effective customer engagement strategies is essential for insurance companies to thrive in a competitive market. Additionally, future research should explore innovative approaches to optimize marketing investments, enhance consumer value, and increase membership in medical schemes.
Brand Management in Medical Schemes: Outsourcing and Website Dynamics Willie, Michael Mncedisi
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.472

Abstract

Outsourcing has become a widely adopted strategy to enhance operational efficiency in the rapidly changing medical schemes sector. However, it also poses challenges in maintaining brand identity and differentiating between medical schemes and third-party administrators. This study examines the impact of outsourcing on brand extension and website development within medical schemes, utilizing a mixed-method research approach that includes a comprehensive literature review and detailed case study analyses. It explores the distribution of administration fees, identifying distinct patterns and potential anomalies in fee rates across various operational models. Additionally, the research investigates complaints about medical scheme websites, emphasizing the crucial role of accurate and reliable online resources in ensuring member satisfaction. Complaints about these websites predominantly concern failures to update content and discrepancies in network information, each accounting for 28% of the issues reported. Other concerns include transparency, accuracy of information, claims disputes, and unmet coverage expectations, underscoring the need for significant improvements in website management to build trust and enhance the member experience. The analysis also highlights that schemes managing operations internally incur higher administration expenses than those outsourcing these functions. The study recommends that medical schemes focus on clearly distinguishing themselves from third-party administrators in branding and communication by developing distinct brand identities that reflect their unique value propositions and services. There is a critical need to improve the functionality and transparency of scheme websites to enhance member engagement and satisfaction, especially for schemes with their unique sites. This study provides a comprehensive overview of the importance of brand identity and customer service in shaping the healthcare experience for members of medical schemes, offering practical recommendations for industry stakeholders and policymakers.
Identifying AI-Generated Research Papers: Methods and Considerations: Methods and Considerations Willie, Michael Mncedisi
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.489

Abstract

Recent advancements in natural language generation (NLG) have revolutionized content creation, enabling artificial intelligence (AI) tools to produce coherent and seemingly authentic texts, including scholarly papers. While AI-generated content offers efficiencies in speed and volume, concerns over authenticity, ethical implications, and academic integrity persist. This review explores methods and considerations for identifying AI-generated research papers, emphasizing the need to distinguish between human-authored and AI-generated content to uphold scholarly standards and ensure transparency in research. Key detection techniques include textual analysis, metadata examination, and content evaluation. Ethical concerns regarding AI's role in research are also discussed, underscoring the importance of ongoing research to refine identification methodologies and maintain research integrity.
Citation Cartels: Understanding Their Emergence and Impact on the Academic World Willie, Michael Mncedisi
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.581

Abstract

Citation metrics have become pivotal in evaluating academic research and influencing funding, promotions, and institutional prestige. However, the increasing emphasis on these metrics has given rise to unethical practices, notably citation cartels, which artificially inflate citation counts through collusive agreements among researchers or journals. This study investigates the prevalence and impact of citation cartels by analysing citation patterns in recent papers. Using a systematic approach, we examined citation data across five papers to identify patterns of collusion and the extent of citation inflation. The results reveal that Author 1 was cited in every reference across four out of five papers, either as a sole author or co-author, with a direct or indirect responsibility for 100% of the citations. Similarly, Authors 2 and 3 demonstrated substantial influence, with median citation shares of 36% and 35%, respectively. These findings highlight the significant role of key authors in shaping citation distributions and raise concerns about the integrity of citation metrics. The study concludes with recommendations for addressing citation cartels, including implementing detection systems, enhanced peer review processes, and a more balanced approach to evaluating research impact.
Population and Target Population in Research Methodology Willie, Michael Mncedisi
Golden Ratio of Social Science and Education Vol. 4 No. 1 (2024): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v4i1.405

Abstract

This paper thoroughly explores the foundational principles governing population and target population concepts within research methodology. It delves into the essential roles these concepts play in shaping the design and influencing the interpretation of research studies. Through an exhaustive analysis, it meticulously outlines the nuances that differentiate these two concepts, elucidating their respective contributions and implications across diverse research paradigms. Moreover, this paper underscores the importance of establishing clear definitions and boundaries for both the population and the target population. It emphasises how such precision is indispensable in guiding the formulation of effective sampling strategies, which are pivotal for ensuring the accuracy and reliability of study outcomes. Furthermore, it sheds light on how the clarity in defining these concepts significantly impacts the generalizability of research findings, elucidating how findings derived from a well-defined target population can be more confidently extrapolated to broader populations. In addition to methodological considerations, this paper investigates the ethical dimensions inherent in delineating population and target population. It underscores the moral imperative of accurately representing the groups under study, particularly ensuring equitable access to research participation and safeguarding against potential biases.
The Case for Compulsory DNA Testing at Birth to Confirm Paternity: Ethical, Legal, and Social Considerations Willie, Michael Mncedisi
Journal of Indonesian Health Policy and Administration Vol. 10, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Compulsory paternity testing at birth has sparked significant legal, ethical, and social debate due to its potential impact on family dynamics, child well-being, and parental responsibility. This review explores the ethical, legal, and societal implications of such testing, using Bioecological Systems Theory and Rawls' Theory of Justice to frame the discussion. This review evaluates the benefits and challenges of mandatory DNA testing at birth, particularly in reducing paternity fraud, ensuring fairness in child support allocation, and enhancing socio-economic outcomes, especially in low-income households. This qualitative review draws on multidisciplinary literature from family law, genetic counseling, social policy, and fathers' rights advocacy. Sources were identified through PubMed, Scopus, and Google Scholar, alongside grey literature such as policy briefs and advocacy reports (e.g., Fathers 4 Justice SA). Search terms included "paternity fraud," "mandatory DNA testing," "child support," and related ethical and legal concepts. The literature reveals paternity fraud is a significant concern, which compulsory DNA testing could help mitigate; however, privacy, parental autonomy, and the social implications of mandatory testing present challenges. The review emphasizes the importance of balancing the benefits of transparency with protecting individual rights, particularly in societies with strong traditional family structures. Compulsory paternity testing could promote fairness and reduce financial exploitation, but its implementation must address ethical concerns, including informed consent and privacy. Policymakers are urged to develop balanced regulatory frameworks that consider both the benefits and the ethical challenges. Special attention should be given to cultural values and protecting children's rights.
Co-Authors Athandile Hadebe