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All Journal JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI
Winata, Cecilia Liusca
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Effect of Anti-Stigma Campaign to Depressive Disorders on Instagram towards Students’ Anxiety Attitude Winata, Cecilia Liusca; Pratamawaty, Benazir Bona
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3488

Abstract

Digital activism has rapidly developed thanks to technological advancements, including campaigns that utilize media to address the stigma surrounding mental illness. These anti-stigma campaigns aim to reduce stigma and raise awareness about mental health. According to the WHO, depression is a common mental disorder that is associated with high rates of suicide. This study aimed to determine the effect of an anti-stigma campaign for depressive disorders on Instagram on students' anxiety attitudes using quantitative method. The presence or absence of feelings of anxiety, nervousness, anxiety, and fear of physical danger when around people with depressive disorders was used to assess anxiety attitudes. The researcher collected data by distributing questionnaires online via Google Form to respondents who met the criteria they set. The population used in this study consisted of active students aged above 18 years residing in Java Island, and the sample size for this research was 383 individuals determined using convenience sampling technique. The data from respondents was analyzed using the IBM Statistical Package for Social Sciences (SPSS) version 26 software and a simple linear regression analysis. According to the research findings, the anti-stigma campaign for depressive disorders had no significant influence on students' anxiety attitudes.
Personal Branding pada Konten Feeds Fashion Blogger @tamaradai dan @elikaboen di Instagram Winata, Cecilia Liusca; Wibowo, S. Kunto Adi; Fuady, Ikhsan
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3044

Abstract

Thanks to the emergence of Instagram as a social media platform, the popularity of fashion bloggers has been increasing, and they have utilized the power of Instagram to build their personal branding based on their expertise in specific fields. By effectively building and promoting their personal branding, fashion bloggers can enhance their visibility, attract new followers, and generate higher income and engagement rates. This research aims to analyze the content of two prominent fashion bloggers, @tamaradai and @elikaboen, on Instagram. The study examined 128 photo posts obtained through sample size calculation. Hypothesis testing was conducted using quantitative descriptive statistical analysis and Pearson Chi-Square test with IBM SPSS software version 26. Data collection involved observing image-based fashion blogger content and manually coding the data using a coding book. The findings indicate that the fashion theme is the most dominant in the content feeds of both fashion bloggers, and the majority of posts do not contain hashtags or mentions of brands or other entities. The statistical analysis results demonstrate a significant relationship between certain image content categories and the external relationship category, particularly in terms of tag usage and mentions with '@'.
Co-Authors Benazir Bona Pratamawaty Ikhsan Fuady S. Kunto Adi Wibowo