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All Journal Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI
Syaputra, Hendry
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Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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Transformation, Internalization, and Media Socialization of Core Values for State Civil Apparatus (ASN) Syaputra, Hendry; Abdullah, Aceng; Sjafirah, Nuryah Asri
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3812

Abstract

In 2021, the Ministry of PANRB launched the Core Values and Employer Branding for the State Civil Apparatus (ASN) in Indonesia, known as "BerAKHLAK." This study aims to provide an overview of the transformation, internalization, and socialization of the BerAKHLAK core values within Statistics Indonesia (BPS) as an organizational culture. Additionally, the research will explore the challenges of transforming BPS's existing core values into BerAKHLAK. The study employs a qualitative approach with a triangulation method, utilizing interviews, data archives, and observations. The findings reveal that the transformation, socialization, and internalization process is not an easy task, resulting in the formation of a network of change agents within BPS. These change agents play a crucial role as catalysts, drivers of change, problem solvers, and mediators. Dissemination and internalization of the BerAKHLAK core values among ASN at BPS are conducted through various media channels, including social media platforms such as Instagram, WhatsApp, and YouTube. Additionally, physical mediums like banners, billboards, and logo placements on uniforms, hats, folders, and even PowerPoint drafts used for presentations are utilized. Capacity building activities such as training, benchmarking, workshops, seminars, and focus group discussions are recommended to further enhance development. This study suggests further research on the transformation, internalization, and socialization of the BerAKHLAK core values as an organizational culture in other government institutions.
Social networks analysis of anticorruption messages on Twitter Syaputra, Hendry; Abdullah, Aceng; Sjafirah, Nuryah Asri
Manajemen Komunikasi Vol 9, No 1 (2024): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v9i1.50121

Abstract

Corruption poses a serious threat to a nation’s progress and undermines public trust in the government. Therefore, it is often referred to as an extraordinary crime. Despite numerous measures being taken, it cannot be denied that corruption still occurs frequently. Thus, in addition to focusing on combating corruption, new approaches are important for disseminating anticorruption messages through various media, including social media. This study examines communication patterns, social network structures, key actors, and their roles in anticorruption messages on Twitter using Social Network Analysis (SNA) methods. Data collection techniques involve text mining or web crawling based on keywords using Gephi 0.97. The data was collected in December 2022, coinciding with the celebration of International Anticorruption Day (Hakordia). The results indicate that analysis units such as density, diameter, average path length, components, and modularity suggest that communication between actors in the network tends to be one-way, with some nodes serving as key actors. Interactions among Twitter users are minimal, with little or almost no reciprocal communication. Based on the patterns observed from the network of anticorruption messages and campaigns, the study reveals an asymmetrical communication network. In terms of actor centrality statistics, those with the highest centrality values are @kpk_ri, @democrazymedia, @tvonenews, @cnnindonesia, and @nazaqistsha. Each of these five actors plays a specific role in the network, depending on their backgrounds. This study concludes that in addition to government actors, mass media and even individuals play a crucial role in disseminating and campaigning for anticorruption messages.
Co-Authors Aceng Abdullah Nuryah Asri Sjafirah, Nuryah Asri