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All Journal JURNAL LENSA MUTIARA KOMUNIKASI
Nahda, Hanifah
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Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science

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The Influence Of Supporting Celebrities (@Niniramadani06) on Consumer Loyalty Ms Glow Samarinda Nahda, Hanifah; Hairunnisa, Hairunnisa
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3863

Abstract

This study employs a purposive sampling method and non-probability sampling techniques for its quantitative approach to sampling. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. This study used 345 respondents who are MS Glow Samarinda customers and follow the Instagram account @Niniramadani06. Analytical techniques include straightforward linear regression analysis. Using the SPSS 28 application, testing the hypothesis with a partial test (t test). Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty. Consumer loyalty is higher when the supporting celebrities are of higher quality. Based on the analysis and discussion, the celebrity @Niniramadani06 has a significant impact on MS Glow Samarinda's customer loyalty.
Co-Authors Hairunnisa Hairunnisa