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All Journal Jurnal Riset Manajemen
Nazifa Fitri
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Decision Sciences, Operations Research & Management

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Pengaruh Harga, Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Bekasi Nazifa Fitri; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1284

Abstract

Facing very rapid business developments, many companies are implementing better strategies to meet consumer needs and also provide the best service. So this research wants to find out whether there is an influence of price, lifestyle and product quality on purchasing decisions for Janji Jiwa coffee in Bekasi. This research method uses a quantitative approach by distributing questionnaires. The data was processed using SPSS by conducting Validity, Reliability, Determination Coefficient, Partial T Test and Simultaneous F Test. The results of this research show that the Lifestyle variable has a partial influence on the decision to purchase Janji Jiwa coffee in Bekasi, while the price and product quality variables have no partial and significant influence on the decision to purchase Janji Jiwa coffee in Bekasi. And the variables Price, Lifestyle and Product Quality together simultaneously influence the Purchase Decision for Janji Jiwa Coffee in Bekasi.
Co-Authors Adelia Vita Arzety Dewi Puspaningtyas Elisa Nabila Putri Hadita Hadita Jumawan, Jumawan Mira Anggaina Siti Wahdaniyah Putri