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All Journal Optimal: Jurnal Ekonomi dan Manajemen Jurnal Riset Manajemen
Nazifa Fitri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga, Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Bekasi Nazifa Fitri; Hadita Hadita
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1284

Abstract

Facing very rapid business developments, many companies are implementing better strategies to meet consumer needs and also provide the best service. So this research wants to find out whether there is an influence of price, lifestyle and product quality on purchasing decisions for Janji Jiwa coffee in Bekasi. This research method uses a quantitative approach by distributing questionnaires. The data was processed using SPSS by conducting Validity, Reliability, Determination Coefficient, Partial T Test and Simultaneous F Test. The results of this research show that the Lifestyle variable has a partial influence on the decision to purchase Janji Jiwa coffee in Bekasi, while the price and product quality variables have no partial and significant influence on the decision to purchase Janji Jiwa coffee in Bekasi. And the variables Price, Lifestyle and Product Quality together simultaneously influence the Purchase Decision for Janji Jiwa Coffee in Bekasi.
Penggunaan Analisis SWOT untuk Strategi Pemasaran dalam Meningkatkan Penjualan Dewi Puspaningtyas Faeni; Jumawan Jumawan; Nazifa Fitri; Siti Wahdaniyah Putri; Mira Anggaina; Elisa Nabila Putri; Adelia Vita Arzety
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2567

Abstract

The level of business competition that is getting tighter at this time makes business actors need to have a strategy so that the company can survive and develop. Companies need to implement a powerful marketing program or strategy to boost shoe sales in order to prepare themselves for the increasingly fierce competition from other competing businesses. By using SWOT analysis, a business can determine which ways need to be improved both inside and outside to ensure work operations run smoothly. This research method uses a literature review method with a qualitative descriptive writing system. Using relevant previous research totaling 8 journal articles. The results showed that in the marketing process cannot be separated from the use of SWOT analysis to be able to find out what are the strengths, weaknesses, opportunities, and threats for a small business unit such as MSMEs or companies, with SWOT analysis, companies are able to develop various strategies to market their products or services in order to increase sales volume. With this increase in sales, it is hoped that it will be able to continue to develop the company in a better direction.
Co-Authors Adelia Vita Arzety Dewi Puspaningtyas Elisa Nabila Putri Hadita Hadita Jumawan, Jumawan Mira Anggaina Siti Wahdaniyah Putri