Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Optimal: Jurnal Ekonomi dan Manajemen Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce
Adelia Vita Arzety
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penggunaan Analisis SWOT untuk Strategi Pemasaran dalam Meningkatkan Penjualan Dewi Puspaningtyas Faeni; Jumawan Jumawan; Nazifa Fitri; Siti Wahdaniyah Putri; Mira Anggaina; Elisa Nabila Putri; Adelia Vita Arzety
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i1.2567

Abstract

The level of business competition that is getting tighter at this time makes business actors need to have a strategy so that the company can survive and develop. Companies need to implement a powerful marketing program or strategy to boost shoe sales in order to prepare themselves for the increasingly fierce competition from other competing businesses. By using SWOT analysis, a business can determine which ways need to be improved both inside and outside to ensure work operations run smoothly. This research method uses a literature review method with a qualitative descriptive writing system. Using relevant previous research totaling 8 journal articles. The results showed that in the marketing process cannot be separated from the use of SWOT analysis to be able to find out what are the strengths, weaknesses, opportunities, and threats for a small business unit such as MSMEs or companies, with SWOT analysis, companies are able to develop various strategies to market their products or services in order to increase sales volume. With this increase in sales, it is hoped that it will be able to continue to develop the company in a better direction.
Pengaruh Citra Merek, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Martabak Alim Di Kota Bekasi Adelia Vita Arzety; Hadita Hadita
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.2016

Abstract

The culinary sector is one of the fastest growing business sectors, considering that culinary or food and beverages are basic human needs. The rapid development of the culinary sector is characterized by the level of competition between sellers is getting fierce. Martabak Alim is one of the successful business actors in the Franchise business by establishing 102 branches that have spread throughout Indonesia. branches that have spread throughout Indonesia. In the Bekasi area, Martabak Alim is favored by all circles of society ranging from children to parents because Martabak Alim has a variety of flavors and unique shapes. flavors and unique shapes. In addition, the varied prices make consumers still like Martabak Alim even though it has competitors. martabak alim even though it has competitors. The purpose of this study is to determine whether there is an influence of Brand image, Price, and Word of Mouth on Decisions. of Mouth on Martabak Alim's purchase of Martabak Alim in Bekasi. This research uses quantitative quantitative research method through a questionnaire and the data from the questionnaire results will be processed and test using SPSS 27 Version. Based on the results of this study, it is concluded that Brand Image Brand Image, Price and Word of Mouth have a partially significant effect on Purchasing Decisions. on Purchasing Decisions.
Co-Authors Dewi Puspaningtyas Elisa Nabila Putri Hadita Hadita Jumawan, Jumawan Mira Anggaina Nazifa Fitri Siti Wahdaniyah Putri