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All Journal Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Jurnal Riset Manajemen Jurnal Riset dan Inovasi Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Ardi Armen
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Managing Human Potential in the AI Era for Financial Sustainability in MSMEs Ardi Armen; Taufan Herjanto
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1875

Abstract

This research aims to explore strategies for managing human potential amidst technological disruption, specifically focusing on ensuring financial sustainability in Micro, Small, and Medium Enterprises (MSMEs). The research adopts a qualitative approach, employing interviews and case studies to delve into the intricacies of the topic. Sampling techniques include purposive sampling to select MSMEs representative of diverse sectors and regions. Data analysis involves thematic analysis, identifying patterns and themes within the collected data. Preliminary findings underscore the significance of fostering a culture of adaptability, upskilling, and innovation within MSMEs to thrive in the AI era. Moreover, the research highlights the pivotal role of effective leadership and organizational support structures in maximizing human potential for sustainable business outcomes amidst technological disruptions.
Financial Literacy and Financial Management Proficiency In Micro, Small, and Medium Enterprises Ardi Armen; Sulis Yulyani; Aretha Widi Ailani
Jurnal Riset dan Inovasi Manajemen Vol. 1 No. 3 (2023): Agustus : Jurnal Riset dan Inovasi Manajemen
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v1i3.3001

Abstract

This qualitative study aims to investigate the level of financial literacy and management proficiency among Micro, Small, and Medium Enterprises (MSMEs). The research employs a descriptive qualitative research design to explore the perceptions and practices of MSME owners or managers regarding financial matters. A purposive sampling technique is utilized to select participants, focusing on MSMEs operating in diverse industries and geographical locations. Data analysis involves thematic analysis, enabling the identification of recurring themes and patterns in participants' responses. The findings of this study provide insights into the financial knowledge and skills of MSMEs, highlighting potential areas for improvement and intervention. Ultimately, this research contributes to the understanding of the financial behaviors and challenges faced by MSMEs, aiding policymakers and stakeholders in developing targeted support programs and initiatives.
Sustainable Branding : Empowering SMEs Through Digital Marketing Strategies Ardi Armen
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 2 (2023): Maret : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i2.909

Abstract

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.
Exploring Ethical Business Practices In Sustainable Digital Marketing For MSMES Ardi Armen; Taufan Herjanto
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 3 (2023): JULI : Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i3.856

Abstract

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.
Managing Human Potential in the AI Era for Financial Sustainability in MSMEs Ardi Armen; Taufan Herjanto
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 4 (2023): Desember : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i4.55

Abstract

This research aims to explore strategies for managing human potential amidst technological disruption, specifically focusing on ensuring financial sustainability in Micro, Small, and Medium Enterprises (MSMEs). The research adopts a qualitative approach, employing interviews and case studies to delve into the intricacies of the topic. Sampling techniques include purposive sampling to select MSMEs representative of diverse sectors and regions. Data analysis involves thematic analysis, identifying patterns and themes within the collected data. Preliminary findings underscore the significance of fostering a culture of adaptability, upskilling, and innovation within MSMEs to thrive in the AI era. Moreover, the research highlights the pivotal role of effective leadership and organizational support structures in maximizing human potential for sustainable business outcomes amidst technological disruptions.
Sustainable Branding : Empowering SMEs Through Digital Marketing Strategies Ardi Armen
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 1 (2023): Maret: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i1.58

Abstract

This research aims to explore sustainable digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs) with a focus on redefining brand identity. The research employs a qualitative approach, utilizing in-depth interviews and thematic analysis. A purposive sampling technique is employed to select participants from diverse MSME backgrounds. Through rigorous thematic analysis, the study reveals insights into effective digital marketing strategies that align with sustainability goals while reshaping brand identities for MSMEs. The findings highlight the importance of authenticity, transparency, and social responsibility in crafting sustainable brand identities in the digital era. This research contributes to the understanding of practical strategies for MSMEs to thrive in the competitive digital marketplace while embracing sustainability principles.
Co-Authors Aretha Widi Ailani Sulis Yulyani Taufan Herjanto