Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen
Khusnarida Khusnarida
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sayuran Hidroponik Dikebun Sayur Surabaya Khusnarida Khusnarida; Iswati Iswati; Siti Aisah
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 3 (2024): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i3.2248

Abstract

This study entitled The Influence of Product Quality and Price of Hydroponic Vegetables in Surabaya Vegetable Gardens aims to determine how product quality and price affect purchasing decisions. This study was conducted in a Surabaya vegetable garden with a sample size of 100 respondents using the Purposive Sample technique. The data collection method used was the questionnaire method with Google Form. As well as the data analysis techniques used validity test, reliability test, classical assumption test, multiple regression with hypothesis test coefficient of determination, t test and f test at a significance level of 5% (0.05). The Adjusted R Square value or coefficient of determination is 0.947, which means that product quality and price are able to explain the purchasing decision variable by 94.7% while the rest is 5.3%. With f count = 879.270 ˃ ftable = 3.090 with a significance level of <,001b which means less than 0.05, this proves that the variables of product quality and price have a positive and significant effect on the decision to purchase hydroponic vegetables in the Surabaya vegetable garden.
Co-Authors Iswati Iswati SITI AISAH