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Adibatunabillah, Suko Rina
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Religion Decision Sciences, Operations Research & Management

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PEMODELAN LOYALITAS PENGGUNA APLIKASI OVO DI KOTA MALANG: PERAN KUALITAS LAYANAN DAN CITRA MEREK DENGAN KEPUASAN SEBAGAI PEMEDIASI Kumala, Imtinan Widhah; Saefudin, Saefudin; Adibatunabillah, Suko Rina
JURNAL MANAJEMEN DAKWAH Vol. 9 No. 1 (2023)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2023.91.06

Abstract

The increasing number of e-money users makes business competition in the industry increasingly tight. This has an impact on decreasing the number of users on the OVO application. This research aims to analyze the influence of service quality and brand image on loyalty among OVO users in Malang City with user satisfaction as a mediating variable. This research is causality research with sampling using a purposive sampling approach. The number of samples that met the criteria was 303 respondents who were OVO users in Malang City. Data analysis was tested statistically via AMOS with the criteria P-Value ≤ 0.05. The research results prove that service quality and brand image partially have a significant effect on user satisfaction and loyalty. User satisfaction has been proven to have a significant effect on user loyalty. Mediationally, the research results prove that satisfaction is able to mediate the relationship between service quality and user loyalty. Furthermore, satisfaction is able to mediate the relationship between brand image and user loyalty.
MANAJEMEN PEMBINAAN SANTRI DI PONDOK PESANTREN SALAF: ANALISIS SISTEM PEMBELAJARAN PONDOK PESANTREN AS-SALIMIYYAH MLANGI Adibatunabillah, Suko Rina; Ridla, Muhammad Rosyid
JURNAL MANAJEMEN DAKWAH Vol. 11 No. 1 (2025)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2025.111.05

Abstract

Salaf Islamic boarding schools are traditional Islamic da‘wah institutions that play an important role in the development of students through a learning system based on the study of classical Islamic texts. Amid the growing tendency of Islamic boarding schools to integrate formal education, Pondok Pesantren Salaf As-Salimiyyah Mlangi consistently maintains a salaf-based learning system and restricts its students from attending upper secondary formal education, with the aim of enabling them to focus fully on pesantren learning materials. This study aims to analyze the management of student development at Pondok Pesantren Salaf As-Salimiyyah Mlangi through the learning system implemented. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with the kiai, observation of religious learning activities, and documentation analysis. The findings indicate that student development management is implemented through a structured and tiered learning system, including class organization based on the texts studied, the application of traditional learning methods such as sorogan and bandongan, and evaluation processes that emphasize mastery of classical texts and religious practices. Student development is further strengthened through supporting activities such as bahtsul masā’il and habituation of worship, which function to shape character, discipline, and students’ readiness as da‘wah cadres within society. These findings demonstrate that the Salaf pesantren learning system serves as an effective instrument of student development management within the context of Islamic da‘wah without integrating formal education.
Co-Authors Imtinan Widhah Kumala Muhammad Rosyid Ridla, Muhammad Rosyid Saefudin