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All Journal International Journal of Humanities Education and Social Sciences Mahardika Adiwidia
Pasaribu, Cindy Riona
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF DIGITAL INFLUENCER MARKETING COMMUNICATION ON INSTAGRAM ON AWARENESS, INTEREST, SEARCH, ACTION AND SHARE BELI KREATIF SUMATERA SELATAN Pasaribu, Cindy Riona; Ronda, Mirza
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 3 No 4 (2024): IJHESS FEBRUARY 2024
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v3i4.772

Abstract

The Ministry of Tourism and Creative Economy is implementing a digital influencer marketing campaign for the Beli Kreatif Sumatera Selatan 2022 (BKSS) 2022 program. The campaign targets millennials with high purchasing power. The research conducted used the Stimulus-Organism-Response (SOR) media effect theory and the Hypordemic Needle theory to prove the influence of BKSS influencers on Attention, Interest, Search, Action, and Share regarding BKSS 2022 products. A descriptive quantitative method was used, and a digital questionnaire was distributed to 346 respondents who follow BKSS 2022 influencers. Over 60% of the respondents stated that they were influenced in terms of Attention, Interest, Search, Action, and Share. The Pearson Correlation results showed a significant and positive correlation between Attention and the variables of Interest, Search, Action, and Share. Path coefficient analysis demonstrated that Attention significantly influenced the Share action for Beli Kreatif Sumatera Selatan products. Attention also influenced the Action of purchasing BKSS 2022 products. Additionally, the influence of Attention on Search was lower compared to the actions of Share and Purchase.
Analisis Aliran Komunikasi Paska Penyederhanaan Birokrasi Studi Kasus pada Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif (Kemenparekraf/ Baparekraf) Pasaribu, Cindy Riona; Saksono, Eko Hari
Jurnal Mahardika Adiwidia Vol. 2 No. 1 (2022): Mahardika Adiwidia 2022
Publisher : Magister of Communication Science, Sahid University Jakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mahardikaadiwidi.v2i1.764

Abstract

This research was conducted with the background of analyzing the organization communication flow in  the Ministry of Tourism and Creative Economy / Tourism and Creative Economy Agency (Kemenparekraf / Baparekraf) after the simplification of bureaucracy. There are three dimensions to the flow of communication, which are: downward communication, upward communication and horizonal communication. The flow of communication in bureaucratic organizations is determined by the existence of ideal bureaucratic principles according to Max Weber which include clear hierarchy, division of labor and centralization of decision-making and power. This research used quantitative methodology and using descriptive research. The population in this study amounted to 367 government employees which affected by bureaucratic simplification. Authors used Yamane formula and accidental sampling technique to get a sample of 78 peoples. The study concluded that horizontal communication occurs more in organizations, while downward communication that characterizes the ideal bureaucracy shows fewer numbers so that it requires evaluation of strengthening bureaucratic communication to strengthen the organization in the future.
Co-Authors Ronda, Mirza Saksono, Eko Hari