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All Journal Jurnal Ilmiah Administrasi Bisnis dan Inovasi Innovative: Journal Of Social Science Research Journal of Business Management and Economic Development
Farradina, Indri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analisis Pengaruh Viral Marketing terhadap Sikap Konsumen dan Minat Pembelian pada Bukalapak di Kalimantan Selatan Farradina, Indri; Sugiati, Tinik
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 8 No 1 (2024)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v8i1.6310

Abstract

Abstract This study aims to determine and analyze the effect of Viral Marketing (X) through informativeness, entertainment, irritation, source credibility and incentives as exogenous variables on consumer attitudes (Z) and purchase intention (Y) as endogenous variables at Bukalapak in South Kalimantan. The approach used in this research is quantitative with a total sample of 125 people and using a purposive sampling technique. The data analysis technique used to determine the effect between variables in this study is PLS-SEM. The results showed that informativeness, entertainment and incentives had no effect on consumer attitudes, while irritation and source credibility had an effect on consumer attitudes at Bukalapak in South Kalimantan. Informativeness, source credibility, incentives, and consumer attitudes have an influence on purchase intention, while entertainment and irritation have no effect on purchase intention at Bukalapak in South Kalimantan. In the indirect effect, informativeness, entertainment, and incentives have no effect on purchase intention through consumer attitudes, while irritation and source credibility have an influence on purchase intention through consumer attitudes.
Analysis of Community Satisfaction with Important Performance Analysis on Regional Technical Implementation Unit of Community Health Center Farradina, Indri; Fahrepi, Reza; Zainal, Henni
Journal of Business Management and Economic Development Том 2 № 03 (2024): September 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i03.926

Abstract

The aim of the problem in writing this thesis is to determine the suitability between performance and expectations for the services provided by the UPTD Puskesmas Senaken and to find out what attributes are the main priority in improving the quality of service at the UPTD Puskesmas Senaken. The sample in this study was people who visited in June 2023 using an incidental sampling technique, the number of samples obtained was 50 respondents. The community as the research sample was given a questionnaire consisting of 24 statements. The responses to the questionnaire were tested for validity and reliability before the importance performance analysis (IPA) method was carried out using SPSS. The results of testing the research instrument, namely the questionnaire, showed that 24 statement items were declared valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's alpha performance value is > 0.60 (0.916 > 0.60), and Cronbach's alpha expectation > 0.60 (0.916 > 0.60). The value of the level of community satisfaction with the UPTD services at the Senaken Community Health Center is 93%, meaning that the community feels "very satisfied" with the service performance of the UPTD at the Senaken Community Health Center. To improve the quality of UPTD Puskesmas Senaken services more optimally, the UPTD Puskesmas Senaken should immediately improve the attributes, including: officers respond well to the community, officers carry out services appropriately, officers carry out services carefully so that services are fast.
Pengaruh Brand Ambassador dan Brand Image terhadap Keputusan Pembelian Produk Implora (Studi Kasus Pada Mahasiswa STIE Widya Praja Tanah Grogot) Farisanu, Ibnu Khayath; Farradina, Indri; Ghaliyah, Nur Afifah
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16625

Abstract

Untuk mengetahui pengaruh variabel brand ambassador (X1) dan variabel brand image (X2) terhadap keputusan pembelian (Y) pada produk Implora dengan studi kasus pada mahasiswa STIE Widya Praja Tanah Grogot. Penelitian kuantitatif dengan sample purposive mahasiswa yang memakai produk Implora sebanyak 50 responden. Teknik pengumpulan data menggunakan kuesioner dengan 13 pernyataan yang diukur dengan skala likert 5-poin. Penelitian akan dianalisis dengan analisis regresi linier berganda dengan perangkat lunak SPSS. Variabel brand ambassador (X1) berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y) dan variabel brand image berpengaruh signifikan terhadap variabel Keputusan Pembelian (Y). Variabel X yang terdiri dari brand ambassador (X1) dan brand image (X2) berpengaruh signifikan secara bersama-sama terhadap variabel Y, keputusan pembelian. Penelitian tidak didukung teknik wawancara terhadap sampel sehingga jawaban yang diberikan tidak dikonfirmasi lebih dalam dan detail. Diharapkan penelitian selanjutnya dapat menggunakan mix method untuk memperkuat temuan penelitian. Penelitian ini berguna dalam pemasaran, utamanya terkait strategi pemasaran dalam pemahaman proses pengambilan keputusan pembelian konsumen yang dipicu oleh brand ambassador dan brand image. Kata Kunci: Brand Ambasador, Brand Image, Keputusan Pembelian
Co-Authors Fahrepi, Reza Farisanu, Ibnu Khayath Ghaliyah, Nur Afifah Tinik Sugiati Zainal, Henni