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All Journal Creative Research Management Journal Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis Global Abdimas: Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal Ekobismen Al-Mulk: Jurnal Pengabdian Masyarakat
Salam, Muhammad Fachrul
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Other

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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
LANDSCAPE OF VISUAL AI IN INDONESIA'S CREATIVE INDUSTRY: BETWEEN INNOVATION OPPORTUNITIES AND ETHICAL REGULATORY CHALLENGES Salam, Muhammad Fachrul; Hany Alexandra; Nurul Amalia S; Mohamad Alfauzan Azzubaidi; Dwi Adinda Irfa
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1184

Abstract

The rapid development of generative visual AI in Indonesia's digital creative ecosystem has outpaced clear ethical and regulatory frameworks, creating a landscape of opportunities rife with uncertainty. This study maps these complex dynamics using a mixed-methods explanatory sequential design. The quantitative phase involved an online survey of 322 respondents, followed by a qualitative phase through in-depth interviews with 10 selected respondents. The findings indicate a high but pragmatic level of AI adoption (96.6%). There is a strong paradox between enthusiasm for the benefits of AI (Mean > 4.3) and deep concerns about ethical risks (Mean > 4.1), particularly regarding originality. A significant gap was identified between high personal ethical awareness and low understanding of formal regulations (Mean < 3.8). The practical implication of this study is the urgent need to develop ethical guidelines and legal literacy modules for creators in Indonesia.
Co-Authors Afrizal, Yogi Hadi Akbar, Andi Makkulai Al Faqih, Shofwan Amaliah, A. Nurul Suci Aras, Rezty Amalia Aulia Rahmawati, Aulia Darwis, Analta Denk Rimakka, Al Isra Doahir, Abdul Dwi Adinda Irfa Hany Alexandra Hilalulya, Hilalulya Juhri, Juhri Khairunnisa, Namirah Mohamad Alfauzan Azzubaidi Nurul Amalia S Ramdhani Sucipto, Kiki Reski Resky Ramdhani, Kiki Rimakka, Al Isra Denk Sucipto, Kiki Resky Ramdhani Sucipto, Kiky Resky Ramadhani Syaharuddin, Achmad Zulfajri Syamsul Rijal Yogi Hady Afrizal Zaparani, Desika Nafadilah