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All Journal Pustaka: Jurnal Bahasa dan Pendidikan Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya
Ernisa Hidayah
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Kajian Struktur dan Fungsi Bahasa Pada Produk Makanan dan Minuman Iklan Televisi Berdasarkan Analisis Wacana Azra Batrisyia; Dzakiyah Mega Wangi; Ernisa Hidayah; Mustika Wati Siregar
PUSTAKA: Jurnal Bahasa dan Pendidikan Vol. 4 No. 2 (2024): April : Jurnal Bahasa dan Pendidikan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/pustaka.v4i2.1376

Abstract

The highest position at the linguistic level is discourse. Discourse is said to be the most complete unit of language. Discourse analysis is the study of message structure in communication. This research describes the structure and function of food and beverage products in television advertising. Researchers use a discourse analysis approach, with a qualitative research type. This research method is descriptive analysis, using listening and note-taking techniques. The data source in this research was obtained through food and drink advertisements. The research results show that there is an advertising structure consisting of the main points of the advertisement consisting of four propositions, namely: (a) providing benefits for potential consumers; (b) the title and subtitle sentences are product brands with foreign terms or seem unique; (c) question sentences to consumers; (d) orders to potential consumers to do something. The explanatory items consist of three propositions, namely: (a) subjective reasons; (b) objective reasons; (c) a mixture of subject and objective reasons. The closing points of the advertisement were developed into: hard techniques, soft techniques, and a mixture of hard and soft techniques. Apart from that, researchers obtained language functions which include: information function, persuasive function, and image building function for a product.
Menilik Cerita Rakyat Sungai Oyo Dan Susua Pada Masyarakat Nias: Kajian Nilai Moral Azra Batrisyia; Dzakiyah Mega Wangi; Ernisa Hidayah; Justianti Intan Lahagu; Fitriani Lubis
Protasis: Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya Vol. 3 No. 1 (2024): Juni : Jurnal Bahasa, Sastra, Budaya, dan Pengajarannya
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/protasis.v3i1.144

Abstract

The cultural system of a nation certainly has values ​​contained in it and has become very valuable potential. These values ​​are used as motivation for humans to behave and act with kindness and benevolence. This refers to moral values ​​that can be found through cultural traditions or oral literature that exist in society. One of the oral literatures is Nias folklore. This folklore has a main purpose in the social life of the Nias people. However, people rarely realize that oral literature through folklore can learn cultural values ​​that are used as regional wealth. Therefore, the aim of this research is to examine the folklore of the Oyo and Susua Rivers in the Nias Community through a study of moral values. To achieve the research objectives, researchers used descriptive qualitative methods with purposive sampling techniques. This research comes from primary data and secondary data. Primary data was obtained from the text The Origins of the Oyo and Susua Rivers which were collected from research informants. Meanwhile, secondary data are books and journals related to moral values ​​in folklore. Based on the results of this research, the researcher suggests that the oral literature that has developed to date can be used as a source of value education, social institutions and can even be used as local and national cultural wealth.
Co-Authors Azra Batrisyia Dzakiyah Mega Wangi Fitriani Lubis Justianti Intan Lahagu Mustika Wati Siregar