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All Journal Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Manajemen Kreatif dan Inovasi
Sabrina Dwi Aprilia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Exploring Customer Perceptions and Preferences: Study on Online Workshops for Tire Repair and Oil Change Services in DKI Jakarta Elsa Herliyana; Nur Syifa Karimah; Sabrina Dwi Aprilia
Akuntansi Vol. 2 No. 3 (2023): September : Jurnal Riset Ilmu Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/akuntansi.v2i3.1540

Abstract

This qualitative study aims to explore customer perceptions and preferences regarding online workshops for tire repair and oil change services in DKI Jakarta. Adopting a qualitative research model, the study utilizes purposive sampling to select participants from the target population. Data collection is conducted through in-depth interviews and thematic analysis of the collected data. The findings reveal insights into customers' attitudes, needs, and preferences towards online workshops for automotive maintenance. Through thematic analysis, common themes and patterns emerge, providing valuable insights for service providers and policymakers seeking to enhance the effectiveness and adoption of online workshops in the automotive service industry.
Assessing the Influence of Public Relation Strategy, Digital Marketing, and Brand Awareness on Customer Loyalty Sabrina Dwi Aprilia; Elsa Herliyana; Nur Syifa Karimah
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 2 (2023): April: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i2.2994

Abstract

This qualitative study aims to delve into the intricate interplay between public relation strategy, digital marketing, brand awareness, and their influence on customer loyalty. Employing a qualitative research approach, the study will utilize in-depth interviews and focus group discussions to gather rich insights from participants. A purposive sampling technique will be employed to select participants who possess relevant experiences and perspectives in the domain of interest. Data analysis will involve thematic analysis, allowing for the identification of recurring themes and patterns within the data. The findings of this research endeavor are anticipated to shed light on the nuanced relationships between the aforementioned factors and customer loyalty, offering valuable insights for businesses seeking to enhance customer retention strategies in today's competitive landscape.
Co-Authors Elsa Herliyana Nur Syifa Karimah