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All Journal Inovasi : Jurnal Sosial Humaniora dan Pendidikan Brilliant International Journal of Management and Tourism
Alfi Fuadah
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Kontribusi Emotional Spiritual Quotient (ESQ) Dalam Pembelajaran Pendidikan Agama Islam Alfi Fuadah
Jurnal Sosial Humaniora dan Pendidikan Vol 3 No 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2733

Abstract

This research aims to determine the contribution of the Emotional Spiritual Quotient (ESQ) aspect in learning Islamic Religious Education. The approach used in this research is a qualitative approach with library research methods. The data analysis technique used is content analysis. The results of this research conclude that the contribution of the Emotional Spiritual Quotient (ESQ) aspect in Islamic Religious Education learning includes faith and piety, noble character, honesty, discipline, responsibility, caring (mutual cooperation, cooperation, tolerance, peace), polite, responsive and pro- Actively confident in interacting with family, friends, teachers, environment and society.
Kontribusi Emotional Spiritual Quotient (ESQ) Dalam Pembelajaran Pendidikan Agama Islam Alfi Fuadah
Jurnal Sosial Humaniora dan Pendidikan Vol. 3 No. 1 (2024): Januari : Inovasi : Jurnal Sosial Humaniora dan Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/inovasi.v3i1.2733

Abstract

This research aims to determine the contribution of the Emotional Spiritual Quotient (ESQ) aspect in learning Islamic Religious Education. The approach used in this research is a qualitative approach with library research methods. The data analysis technique used is content analysis. The results of this research conclude that the contribution of the Emotional Spiritual Quotient (ESQ) aspect in Islamic Religious Education learning includes faith and piety, noble character, honesty, discipline, responsibility, caring (mutual cooperation, cooperation, tolerance, peace), polite, responsive and pro- Actively confident in interacting with family, friends, teachers, environment and society.
Exploring the Impact of Artificial Intelligence on Consumer Behavior Marwan Effendi; Alfi Fuadah; Mar'atush Sholihah
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4723

Abstract

This study explores the impact of artificial intelligence (AI) on consumer behavior within digital commerce environments. The rapid integration of AI technologies such as personalized recommendations, automated customer service, and algorithmic decision making has reshaped how consumers interact with brands, influencing both psychological and behavioral outcomes. However, existing models like the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) often overlook emotional, trust related, and contextual dynamics in AI mediated interactions. This research aims to fill these gaps by applying a qualitative, systematic literature review methodology, guided by the Stimulus Organism Response (S-O-R) framework. Through reflexive thematic analysis of academic sources published between 2020 and 2025, four key constructs were identified: AI personalization, consumer trust, emotional response, and technological readiness. Findings indicate that while AI driven personalization enhances engagement and purchase intention, its effectiveness depends on trust, emotional comfort, and individual readiness to adopt new technologies. The study proposes a conceptual model integrating these factors, highlighting that AI’s success in shaping consumer behavior hinges on ethical design, transparency, and psychological alignment with user traits. These insights extend current theoretical understanding and offer practical implications for marketers and system designers. The study concludes that a consumer centric, emotionally intelligent approach to AI design is essential to achieving sustainable digital engagement and loyalty.
Co-Authors Mar'atush Sholihah Marwan Effendi