Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Trending: Jurnal Manajemen dan Ekonomi Brilliant International Journal of Management and Tourism
Marwan Effendi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Kompensasi Terhadap Kinerja Karyawan CV. Mega Anugerah Kudus Ira Aprilia; Marwan Effendi
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 3 (2024): Juli : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i3.2729

Abstract

Human resources have a major role in a company. HR is related to various elements that influence performance, one of which is compensation. Compensation is an important aspect of a company that must be given to employees because with compensation, employees feel more enthusiastic about completing work more optimally. This research aims to determine the effect of compensation on employee performance at CV Mega Anugerah Kudus. The research method uses quantitative mixed methods to study the relationship between compensation variables and employee performance. The results of this research were obtained from the results of the t (partial) test which showed the value tcount>ttable (2,374 > 1,686), with a significance of 0.023 < 0.05. The research results show that there is a significant positive influence of compensation on the performance of CV employees. Mega Anugerah Kudus.
Exploring the Impact of Artificial Intelligence on Consumer Behavior Marwan Effendi; Alfi Fuadah; Mar'atush Sholihah
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4723

Abstract

This study explores the impact of artificial intelligence (AI) on consumer behavior within digital commerce environments. The rapid integration of AI technologies such as personalized recommendations, automated customer service, and algorithmic decision making has reshaped how consumers interact with brands, influencing both psychological and behavioral outcomes. However, existing models like the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT) often overlook emotional, trust related, and contextual dynamics in AI mediated interactions. This research aims to fill these gaps by applying a qualitative, systematic literature review methodology, guided by the Stimulus Organism Response (S-O-R) framework. Through reflexive thematic analysis of academic sources published between 2020 and 2025, four key constructs were identified: AI personalization, consumer trust, emotional response, and technological readiness. Findings indicate that while AI driven personalization enhances engagement and purchase intention, its effectiveness depends on trust, emotional comfort, and individual readiness to adopt new technologies. The study proposes a conceptual model integrating these factors, highlighting that AI’s success in shaping consumer behavior hinges on ethical design, transparency, and psychological alignment with user traits. These insights extend current theoretical understanding and offer practical implications for marketers and system designers. The study concludes that a consumer centric, emotionally intelligent approach to AI design is essential to achieving sustainable digital engagement and loyalty.
Examining the Influence of Marketing and Human Resources Strategies on Financial Stability in Retail Businesses Anak Agung Gede Wijaya; Marwan Effendi; Masruchan Masruchan
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6109

Abstract

This study investigates the joint influence of marketing strategy and human resource strategy on financial stability in retail businesses operating under increasingly volatile and technology driven market conditions. Retail firms face persistent challenges related to demand uncertainty, workforce dependency, and financial vulnerability, yet existing studies largely examine marketing and HR strategies as separate performance drivers. This research aims to address this gap by analyzing their direct and interactive effects on multidimensional financial stability. A quantitative explanatory design was employed using survey data from senior retail managers combined with audited financial reports. Structural equation modeling was applied to test causal relationships, while artificial intelligence based predictive modeling was used to enhance analytical robustness and capture non-linear patterns. The results show that both marketing strategy and human resource strategy have significant positive effects on financial stability. More importantly, their interaction effect is also statistically significant, indicating that strategic alignment between marketing and HR strengthens liquidity resilience, earnings consistency, and overall financial sustainability beyond their individual contributions. The AI model confirms these findings by identifying both strategies as the most influential predictors of financial stability, surpassing traditional firm characteristics. These findings demonstrate that financial stability in retail is not merely driven by accounting efficiency but fundamentally shaped by synchronized strategic capabilities. This study contributes to the literature by integrating marketing and HR strategies into a unified financial stability framework and extending retail finance research toward a multidimensional stability perspective. Managerially, the results emphasize the importance of coordinated investments in marketing capability and human capital development to achieve sustainable retail financial resilience.
Co-Authors Alfi Fuadah Anak Agung Gede Wijaya Ira Aprilia Mar'atush Sholihah Masruchan Masruchan