Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal LIMEEMAS: Jurnal Ilmiah Pendidikan
Bangga Surya Nagara
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Information Needs and Student Content Preferences on Social Media of the Sriwijaya State Polytechnic M. Ridho Apriliadi; Alexandra Naflah Ramadhani M; Riska Talisa; Robiah Alawiyah; Yunita Fauzia Achmad; Astika Ulfah Izzati; Bangga Surya Nagara
LIMEEMAS: Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2026): LIMEEMAS: Jurnal Ilmiah Pendidikan
Publisher : Asosiasi Prodi Manajemen Administrasi Pendidikan Indonesia (APMAPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze students' information needs and content preferences on  social media of Politeknik Negeri Sriwijaya (POLSRI). Using a mixed-method approach encompassing client interviews, internal Instagram Insights data, social media observation, and direct interviews with three audiences, this study identifies the demographic, psychographic, and digital behavioral profiles of Polsri audiences. Results indicate the primary audience is aged 17-24, predominantly female (54.3%), from South Sumatra, especially Palembang (49.8%), and most active on social media between 19.00-23.00. Preferred platforms are Instagram and TikTok. Audiences need fast, transparent, and relevant content in the form of authentic and relatable short videos. Key pain points include hard-to-digest campus information and one-way communication. This study recommends a more responsive, informative, and interactive campus social media content strategy to enhance student digital engagement.
Co-Authors Alexandra Naflah Ramadhani M Astika Ulfah Izzati M. Ridho Apriliadi Riska Talisa Robiah Alawiyah Tata Sutabri Yunita Fauzia Achmad