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All Journal International Journal Administration, Business & Organization LIMEEMAS: Jurnal Ilmiah Pendidikan
Astika Ulfah Izzati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Peran Konten Visual Instagram terhadap Niat Beli Pengguna melalui Ketersediaan Informasi Produk Astika Ulfah Izzati; Markoni; Frianka Anindea
International Journal Administration, Business & Organization Vol 5 No 1 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.387

Abstract

This study aims to examine the direct effect of visual of Instagram content and purchase intention, examine the influece between product information availability and purchased intention, and examine the influence of Instagram visual content to customers purchased intention through product information availability. This research used quantitative approach with causality analysis. By using two types and sources of data, namely primary data and secondary data. The data collection method is carried out directly on people who have used Instagram for shopping. The sample in this study was taken from a population that is considered representative which is 156 respondents. Statistical analysis used to test the mediating effect of product information availability in the relationship between Instagram visual content and purchase intention uses PROCESS MACRO Mediation by Hayes analysis. The result shows that visual of Instagram content indirectly and significantly influence purchase intentions through product information availability, and there is partial mediation in the relationship between visual of Instagram content and purchase intention through product information availability.
Analysis of Information Needs and Student Content Preferences on Social Media of the Sriwijaya State Polytechnic M. Ridho Apriliadi; Alexandra Naflah Ramadhani M; Riska Talisa; Robiah Alawiyah; Yunita Fauzia Achmad; Astika Ulfah Izzati; Bangga Surya Nagara
LIMEEMAS: Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2026): LIMEEMAS: Jurnal Ilmiah Pendidikan
Publisher : Asosiasi Prodi Manajemen Administrasi Pendidikan Indonesia (APMAPI)

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Abstract

This study aims to analyze students' information needs and content preferences on  social media of Politeknik Negeri Sriwijaya (POLSRI). Using a mixed-method approach encompassing client interviews, internal Instagram Insights data, social media observation, and direct interviews with three audiences, this study identifies the demographic, psychographic, and digital behavioral profiles of Polsri audiences. Results indicate the primary audience is aged 17-24, predominantly female (54.3%), from South Sumatra, especially Palembang (49.8%), and most active on social media between 19.00-23.00. Preferred platforms are Instagram and TikTok. Audiences need fast, transparent, and relevant content in the form of authentic and relatable short videos. Key pain points include hard-to-digest campus information and one-way communication. This study recommends a more responsive, informative, and interactive campus social media content strategy to enhance student digital engagement.
Co-Authors Alexandra Naflah Ramadhani M Bangga Surya Nagara Frianka Anindea M. Ridho Apriliadi Markoni Riska Talisa Robiah Alawiyah Yunita Fauzia Achmad