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All Journal International Journal of Research in Vocational Studies (IJRVOCAS) AL ULYA: JURNAL PENDIDIKAN ISLAM
Iqbal, Nur Muhammad
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Customer Segmentation Using the K-means Clustering Algorithm and Recency Frequency Monetary Model at Pharmaceutical Product Wholesaler Iqbal, Nur Muhammad; Iskandar, Yelita Anggiane; Zulvia, Ferani Eva
International Journal of Research in Vocational Studies (IJRVOCAS) Vol. 4 No. 2 (2024): IJRVOCAS - August
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ijrvocas.v4i2.293

Abstract

PT Kimia Farma Trading and Distribution (KFTD) is a company engaged in the distribution and trading services of Indonesian health products, on a national scale. In 2022, the company aims to increase sales to be awarded as one of the top 3 national pharmaceutical product distributors by 2024. Their current strategy is to provide customers with delayed payment permission and integrated complaint services. However, the offers and services are the same for all customers which does not consider customer track record hence it is not cost-effective. One way to increase sales is by enhancing customer satisfaction and loyalty by implementing Customer Relationship Management (CRM) strategies. Several strategies can be carried out, namely analysis of associations related to pharmaceutical products, and analysis of customer segmentation and clustering of products. The method used in this study was the K-means clustering algorithm combined with the Recency Frequency Monetary (RFM) model. Experiments showed that the optimal clustering results are 4 therefore they are categorized into 4 customer segments, namely Superstar, Golden, Typical, and Occasional Customers.
Implementation of TQM Based on ESQ in Assalaam Modern Islamic Boarding School Temanggung Iqbal, Nur Muhammad; Usman, Nurodin
Al Ulya: Jurnal Pendidikan Islam Vol. 9 No. 2 (2024): Al Ulya: Jurnal Pendidikan Islam (Oktober)
Publisher : Fakultas Tarbiyah - Universitas Nahdlatul Ulama Sunan Giri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32665/alulya.v9i2.3409

Abstract

This research is based on the quality of Islamic education that needs to be improved. This study aims to analyze the implementation of TQM and ESQ in Assalaam Modern Islamic Boarding School Temanggung. This research is a qualitative descriptive research. Data collection was carried out using observation, interviews, and documentation techniques. The results showed that: (1) Overall, Assalaam Modern Islamic Boarding School has implemented the TQM strategy well, with the principle of four things, namely customer satisfaction, respect for everyone, fact-based management, and continuous improvement. (2) ESQ at Assalaam Modern Islamic Boarding School is implemented by conducting trainings that focus on developing the personality and character of students, such as speech exercises and discussions. In addition, it is also taught always to implement three principles, namely the Pillars of Faith, the Pillars of Islam, and Ihsan (3). The students are taught how to convey religious messages clearly and easily understood by the community. However, not many students can become preachers in the community, and there still needs to be an improvement in the quality of learning and evaluation every year, especially in raising awareness and motivation for every student about the importance of being a preacher. This research recommends implementing ESQ-based TQM to improve the quality of learning in Islamic boarding schools in Indonesia.
Co-Authors Iskandar, Yelita Anggiane Nurodin Usman Zulvia, Ferani Eva