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All Journal Journal of Language and Pragmatics Studies Journal of Commerce Management and Tourism Studies
Ratih, Ni Kadek Pande Ayu
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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A captivating journey of memory and healing: A review of a novel book “Sebuah usaha melupakan” by Boy Chandra (2016) Wajdi, Majid; Setiadewi, Ni Putu Chesya Putri; Ratih, Ni Kadek Pande Ayu; Dewi, Ni Ketut Citra; Suteja, Mutira Kristiani; Pridari, Ni Made Mira
Journal of Language and Pragmatics Studies Vol. 2 No. 2 (2023): August 2023
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v2i2.15

Abstract

This study tries to review an Indonesian novel "Sebuah Usaha Untuk Melupakan" (2016). This novel is a thought-provoking novel by Boy Chardra that delves into the intricate web of human emotions, memories, and the powerful journey of healing. Set against the   backdrop of a bustling city, the story follows the  protagonist as he embarks on a quest to forget a haunting past and find solace in the present. As the novel unfolds, the protagonist encounters a diverse cast of characters who contribute to his transformative journey. Each interaction serves as a catalyst for self-reflection, challenging his perceptions and forcing him to confront the painful memories that haunt him. The narrative weaves seamlessly between past and present, gradually unraveling the layers of    the protagonist's history and offering glimpses of  hope and redemption. The writer's evocative prose paints a vivid picture of the urban landscape, mirroring the protagonist's internal struggles. The city becomes a metaphorical canvas upon which the protagonist attempts to forge a new identity and escape the clutches of his past. Through atmospheric descriptions and poetic imagery, the author creates a palpable sense of time and place, immersing readers in the protagonist's world. The novel explores universal themes of love, loss, and the intricate nature of memory. The writer skillfully crafts a narrative that not only captivates readers but also prompts them to reflect on their own experiences. The novel serves as a poignant reminder that healing and growth often require confronting one's past, embracing vulnerability, and on a transformative journey towards self-discovery. This novel is a compelling novel that navigates the complex terrain of memory and  healing with grace and sensitivity. The writer’s masterful storytelling and introspective exploration of the human condition make this book a memorable read, resonating with readers long after the final page is turned.
Optimizing instagram for strategic communication: A study on engagement, branding, and digital audience connection Ratih, Ni Kadek Pande Ayu; Putra, Kadek Dwi Cahaya; Wajdi, Majid
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 2 (2025): Aug 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i2.373

Abstract

This study explores how Instagram can be strategically utilized for effective communication, with a focus on engagement, branding, and digital audience connection. The primary objective is to examine the role of Instagram in enhancing brand visibility and audience interaction, particularly in the context of modern digital marketing strategies. It investigates how visual content, captions, hashtags, and interactive features such as polls and stories contribute to brand identity and foster user engagement. Using a qualitative descriptive method, the research employs content analysis of selected Instagram accounts from different industries, including fashion, food, and education. Data is collected over a 3-month period by observing posting frequency, content themes, follower responses, and interaction rates. Supplementary interviews with social media managers and digital marketers further enrich the findings and provide practical insights. The analysis reveals that consistent visual branding, audience-focused messaging, and the use of Instagram’s interactive tools significantly increase user engagement. Moreover, the strategic use of hashtags and storytelling strengthens emotional connections with followers and builds community around the brand. Brands that adapt their content to reflect audience interests and current trends demonstrate higher levels of reach and engagement. The study concludes that Instagram is not merely a promotional tool but a dynamic platform for two-way communication, enabling brands to cultivate loyalty and real-time feedback. Future research may focus on algorithmic impacts or cross-platform integration.
Co-Authors Dewi, Ni Ketut Citra Kadek Dwi Cahaya Putra Majid Wajdi Pridari, Ni Made Mira Setiadewi, Ni Putu Chesya Putri Suteja, Mutira Kristiani