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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)
Tanjung, Selvira Wardani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALYSIS OF THE STRATEGY FOR DEVELOPING MSMES OF BANANA CHIPS FOOD SUPPLY CHAIN Yusnita, Reni; Tanjung, Selvira Wardani; Aisyah, Siti
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.479 KB) | DOI: 10.55047/marginal.v1i4.247

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a fairly strategic role in the nation's economy. With one of the considerable potentials in the banana chip MSME center, it can be an opportunity in a business carried out by utilizing the supply chain. The supply chain in a business is very important to implement, where the availability and distribution of existing goods will greatly affect the sustainability of a business being run. This study aims to analyze the supply chain development strategy of banana chip food MSMEs by using an interactive model data analysis developed by Miles & Huberman. The results revealed that the supply chain development strategy of MSMEs in banana chip food includes product development, inventory, distribution and marketing, as well as consumers. Hence, an alternative supply chain model can be developed from the analysis of channel development and wider marketing distribution to dominate the existing market share in order to achieve the goals of a business run by a banana chip entrepreneur.
Analisis Posisi Keuangan PT. Unilever Pada Industri Produk Rumah Tangga Periode 2019-2021 Dharma, Budi; Tanjung, Selvira Wardani; Yusnita, Reni
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3665

Abstract

The purpose of this research is to conduct an analysis process on the financial performance of PT Unilever Indonesia, Tbk during the period 2019-2021 which is assessed based on the ratio of solvency, liquidity, activity, and profitability, by applying several financial ratio techniques. In terms of liquidity ratios, debt-to-assets and capital ratios, as well as its activities, this company is classified as “not good”, because the average value generated in the last three years is below the average of other companies in general. While the total asset turnover ratio shows a value that is classified as "good", because it is above the company's standard value in general. The profitability ratio, which consists of the ratio of return on assets and the ratio of return on equity, is in the category of "good" financial performance, while when viewed from the net profit margin, it is classified in the category of "poor" financial performance compared to the company's industry average in general.
Co-Authors Dharma, Budi Siti Aisyah yusnita, Reni